KINTEX is recognized as a leading exhibition center by winning both UFI and ICCA Marketing Award
KINTEX ’ S QUARANTINE SYSTEM WAS ADOPTED AND PRESENTED AS THE GLOBAL STANDARD
KINTEX , the largest convention centre in South Korea , has become the first in the world to receive the marketing awards of both the global association of the exhibition industry , UFI , and now also from the International Congress and Convention Association ( ICCA ).
This year , KINTEX was one of five ICCA members recognised under the theme ‘ Leadership in Changing Times ’ during the 59th ICCA Congress held in Kaohsiung , Taiwan , 3 November .
KINTEX director of convention marketing Frank Yang presented the venue ’ s innovative framework for reopening the venue during the pandemic , a framework which has also been used in many other venues and destinations around the world .
In particular , KINTEX ’ s quarantine system was adopted as a model example in the Covid-19 quarantine manual jointly issued by UFI , ICCA and AIPC ( International Association of Convention Centres ) and presented as the global standard .
Earlier this year , KINTEX received global attention by safely and successfully holding an exhibition for only the second time in the world amid the Covid-19 pandemic . Although 186xhibition and conventions have held since 8 May and drawn 540,000 visitors , no confirmed cases of Covid-19 occurred due to the thorough quarantine system , despite the fact that a couple of confirmed have visited the events . KINTEX ’ s infection prevention system was also adopted as a best practice by the Korea Centers for Disease Control and Prevention ( KCDC ).
FURTHER INVESTMENT AND EXPANSION PLAN
• Hybrid Event Studio & Video Teleconference Center KINTEX has actively invested in technologies to adapt to the new normal .
KINTEX has launched a Hybird Event Studio at the Grand Ballroom . All cutting edge meeting technology is in place for both live and virtual events including High definition LED screen , 4K cameras , Hologram projection device , VR / AR video transmission system and entertainment lighting and PA systems . This facility enables event organizers to host more than 300 delegates at the venue while keeping social distance , whilst also live streaming to an unlimited number of
Image : Park Jong Geun remote audiences . KINTEX Video Teleconferencing Center is designed to support trade shows held in KINTEX as it becomes difficult for overseas buyers to visit Korea due to the spread of COVID19 . KINTEX will support business meetings between exhibitors and overseas buyers through one-stop video conference service .
• The 3 rd Phase of Expansion on track The 3 rd phase of expansion is proceeding as planned . When the expansion project , which is presently underway , is completed by 2024 , the event space will be expanded from the current 108,000sqm to 180,000sqm making KINTEX one of the 30 largest exhibition centres in the world .
In the expanded facility , a multipurpose event hall , conference facilities , and organizer / visitor convenience facilities will be built , and a passage with moving walks will be installed to secure
connectivity with the existing facilities and GTX ( Great Train eXpress ) station which will connect KINTEX and Samseong ( Business Hub in Seoul ) in 17 minutes ( open in 2023 ).
Park Jong Geun , Senior Vice President of KINTEX , stated : “ Following last year ’ s UFI Marketing Awards , we are once again being recognised as a leader in the global convention and exhibition industry upon being recognised for the Best Marketing Award by ICCA . By successfully overcoming COVID19 and completing our expansion project , we will lay a foothold for global event organizers to successfully host their events in South Korea .
www . exhibitionworld . co . uk Issue 6 2020 31