In this issue :
UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Mary Larkin UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa Expo Center , Sharjah - UAE Tel : ( 971 ) 6 5991352 Email : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
NEWS & OPINION
5 EDITOR ’ S NOTE 6-7 GLOBAL UPDATE
10 UFI : THE SWEET MUSIC OF MEETING
INSIGHTS & INTERVIEWS
DEALMAKERS Steve Monnington looks at how lockdown 2.0 will affect M & A
15-17 BIG INTERVIEW Paul Colston speaks to exhibition superstars Jochen Witt and Jimé Essink
FEATURES & RESEARCH
Top left , 21-22 Mack Brooks former owner Steve Brooks on his exit from the business
Top right , 27-28 Web Summit CEO Paddy Cosgrave on doing virtual events the right way
Bottom left , 37 Bangkok International Exhibition Centre ’ s MD discusses rebuilding postpandemic
Bottom right , 38-39 How Hong Kong is bubbling back with tradeshows
MONETISING HYBRID EVENTS Mathias ‘ Tesi ’ Baur on how to monetise online events
CREDIT CRUNCH VS CREDIT SHARKS Bjorn Kempe believes Covid-19 will accelerate consolidation and examines some likely impacts of this trend
AWARDING RESILIENCE The World Exhibition Stand Awards will recognise resilience with a series of new awards
ENVIRONMENTAL OBJECTIVES Andrew Furness asks - how can you set environmental goals to improve your sustainability ?
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
THE RETURN OF EXHIBITIONS How exhibitions have been returning safely in different countries around the world
THE FUTURE OF RECRUITMENT Tfconnect ’ s Trevor Foley says new normal means new roles and rules of the game
www . exhibitionworld . co . uk
Issue 6 2020 3