Exhibition World Issue 6 — 2019 | Page 54

Destination showcase Picture of pride MECC Maastricht in the Netherlands is undergoing a massive renovation – and its upgraded halls will play host to a world-leading spectral imaging conference he city of Maastricht in the Netherlands is riding high, having won a bid to host the International Mass Spectrometry Conference (IMSC 2022) at MECC Maastricht. IMSC 2022 will take place at what will be a newly revamped MECC Maastricht, 27 August-2 September 2020. The event is sponsored by the International Mass Spectrometry Foundation, and is expected to attract over 1,500 delegates. Maastricht has particular expertise in high-resolution molecular imaging of complex surfaces. It is home to the largest molecular imaging centre in Europe, Maastricht Imaging Valley - a place where scientists from various disciplines come together to tackle some of the biggest issues in healthcare. Over the last five years, Maastricht Imaging Valley has grown from a vision into a hub of knowledge, making significant advances in medical sciences. Its creation was made possible as a result of substantial investment from the regional government and Maastricht University into a new organisation, 54 Issue 6 2019 Above: Professor Dr Albert Scherpbier, the founding father of Maastricht Imaging Valley known as the Maastricht MultiModal Molecular Imaging Institute (M4I). Professor Dr Albert Scherpbier, who is credited as the founding father of Maastricht Imaging Valley, comments: “The investment alone doesn’t work, you really need collaboration. We strongly believe that in connecting and collaborating you can make huge leaps forward.” MECC Maastricht is located on- campus, a 10-minute walk from Maastricht Imaging Valley, meaning there are opportunities for it to showcase its facilities to visitors. In addition to preparing for IMSC 2022, MECC Maastricht is preparing a bid for another key imaging conference – the European Microscopy Congress. The hope is to bring that to Maastricht in 2024. According to Professor Dr Ron Heeren, Director of M4I and Chair of IMSC Heeren, one of the things that makes Maastricht stand out as a conference and exhibition destination is its central location. He says: “If I walk out of my house I turn left and I’m in Belgium, turn right and I’m in Germany and if I go straight on, I end up in Amsterdam. An event MECCa MECC Maastricht is currently undergoing a significant upgrade. Set to open in February 2021, the venue work, management says, will make it more attractive and functional. The most noticeable change will be the glass shell around the existing auditorium. The conference centre will have a more open structure, enabling visitors to find their way around more easily. The interior of the auditorium will also be getting a facelift, with new rooms and spaces added, and The Expo Foyer will be enlarged. The new layout will mean MECC Maastricht can host conferences for 5,000 delegates. There’s great connectivity in what is a very European setting. There’s a lot of talented young professionals who want to showcase their science, within a unique city and a unique conference and exhibition centre.” w w w.exhibitionworld.co.uk