Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 tradefairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Mary Larkin
UFI Managing Director/CEO:
Kai Hattendorf
UFI MarComs Manager:
Justine Evans
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
Top left
20
MBB/EW
Roundtables
with organisers
Top right
27
UFI Congress
report
Bottom left
35
Meet the man
from the Messe
Bottom right
50
Going Expo
down in
Guadalajara
NEWS & OPINION
05 EDITOR’S NOTE
10 UFI: FIVE TRENDS FOR 2020
6-7 GLOBAL SNAPSHOT
15-17 NEWS
EVENT TECHNOLOGY
13
MAN FROM THE MESSE
Dr Andreas Gruchow on his work
at UFI and Deutsche Messe
41 ASIA FESTIVE REVIEW
Bjoern Kempe says it’s still a
sellers’ market
REGIONAL FOCUS
50 GOING GLOBAL DOWN IN
GUADALAJARA
Paul Colston visits Mexico’s Pearl City
and discovers a strong new pitch for
expos
52 ABU DHABI’S EUROTIER
A look at how organiser DLG brought
its EuroTier show to the UAE
PAINTING BY NUMBERS
Winning ideas at IBTM
World’s Accelerate
INSIGHTS & INTERVIEWS
18-19
35
FORTNITE IN PARIS
Agency Envy Create explains its
winning game plan at Paris Games
Week
THINK TANK
23 GITEX
Growth story of the Middle
East’s technology magnet 9 DEALMAKERS
teve Monnington surveys the
S
latest private equity moves
33 QUESTIONS IN THE HYVE
CEO on CEO: Mark Shashoua
opens up to Julian Agostini 48 A NICHE NEW YEAR!
Trevor Foley offers some insights
on a big data trend in recruitment
Issue 6 2019
3