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Hansen , “ such that we can continue to serve the industry , encouraging organisers and the supply chain to be sustainably conscious and moving forward on the path to net zero .”
What ’ s behind the name ? The Paris Agreement on climate change , adopted at COP21 , had as an overarching goal , Hansen notes , to hold the increase in the global average temperature to well below 2 ° C above pre-industrial levels and pursue efforts to limit the temperature increase to 1.5 ° C above pre-industrial levels .
“ Let ’ s limit the increase to less than two degrees ,” says Hansen . “ Reduce 2 is working with a community of environmentally conscious organisations to create a sustainable future for generations to come .” l www . reduce2 . com
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Visit Detroit is the official convention and visitor bureau for the metro Detroit area , encompassing Oakland , Macomb , and Wayne Counties . “ We actively promote Detroit as a convention , business meeting , and tourism destination regionally , nationally , and internationally ,” says Megan Griffith , media relations specialist at Visit Detroit .
“ Through collaboration with local businesses , hotels , attractions , and other partners , Visit Detroit passionately tells the story of Detroit while consistently bolstering the economic vitality of our region . We are committed to ensuring that our region remains a dynamic and unforgettable tourism destination . In 2022 , Southeast Michigan welcomed 16.5m visitors , contributing to $ 5.1bn in economic activity ,” Griffith adds .
Visit Detroit ’ s recent membership with UFI represents a significant step toward the CVB ’ s tourism growth goals . “ UFI ’ s global reach
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and expertise in the exhibition and event industry provide us with the means to reach a broader audience of potential visitors ,” Griffith says . “ Through this partnership , Visit Detroit will showcase Detroit as a premier destination , leveraging UFI ’ s valuable resources , best practices , and future participation in international events and exhibitions . This collaboration will significantly enhance our awareness , attract more tourists , and ultimately drive Visit Detroit towards its tourism industry goals .”
Questex is a modern media and events business with audience data at the core of its strategy . The company produces over 65 events in the USA , Europe and Asia , ranging from large trade shows to conferences , to intimate matchmaking gatherings .
Questex has combined its digital and event offerings in five core
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Above : Questex Bar and Restaurant Expo |
vertical markets – Hospitality , Travel , Wellness , Healthcare and Technology . Delivering must-read content and analysing content consumption habits to deliver leading event experiences , Questex achieves industry leading NPS scores across all areas of the business and says its goal is to continue to build on the platform it has created and expand into new regions and markets .
“ As the company continues to grow quickly , we are hoping that our membership of UFI will help us to achieve our global expansion goals and that we may be able to help others to create meaningful experiences for the communities they serve ,” Questex CEO Paul Miller tells EW . “ We look forward to learning from other UFI members and discovering new partners as we participate fully in the UFI offerings .” EW l www . questex . com
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