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I have a Max-Double-Match . Face to face just works better ! Business looks good for the next 12 months . I ’ m extremely happy that the event industry has finally figured out how to bring the best of face to face together with very clever AI . Our industry has talked about it for so such an excruciatingly long time now but I feel we have finally cracked it .
Tomorrow I will switch my Max-Match status on to ‘ Listen Only ’ as I just want to browse and see whom I will randomly meet . Sometimes I love the old-fashioned way . After the show I will choose the restaurant for my New Year ’ s dinner with my wife and daughter . I can ’ t believe it ’ s nearly 2030 ! The decade has flown by like nothing and thank goodness the Covid-19 pandemic is nearly 10 years ago ... By now you will have noticed
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that this article is not describing how AI has changed our industry but how AI could possibly change our industry . Whatever the future holds for our industry : some will like it and some will not , but for sure many will build the way they do business on the tools that emerge and for many it will be unthinkable to conduct and develop their business without those tools .
We at MBB-Consulting have done substantial research on how AI can enhance our industry and support our exhibitors , visitors and delegates to get more out of our events . Our research shows that show preparation , lead management , sustainability and networking are the fields that will change the most . This is followed by education and year-round planning as a result of a show visit .
Companies who have their data
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“ After the dinner my Max-Match dashboard showed that I was a ‘ Mind- Lead ’ for four more people , a ‘ Consultant- Lead ’ for another five and I had two more ‘ Business Twins ’.” |
under control are in a pole position and they are not by far , not always the big organisers which often suffer different data bases and standards across their business units .
AI is also a big topic of the Exhibition Think Tank which we organise together with UFI . We will be releasing our latest ETT work on data monetisation soon , and one of our group leaders – Mark Parsons – is running a webinar series on AI . Please let us know if you want to hear more about our MBB-Consulting studies covering the topic AI and data in the exhibition industry or if you want to engage with the Exhibition Think Tank to be on top of AI .
By the way : Max-Match does not exist yet but if anybody wants to develop it ; give us a call . We would be happy to join in ! EW
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