Case Study
No black outs and plenty of big screens
added that the partnership with the RAI meant hotel accommodation could be secured early , no mean feat considering there were major music events and a Formula 1 Grand Prix taking place nearby at the same time .
This is where the Amsterdam city task force comes into play , setting the parameters so hotels can ’ t hike their prices to inflated rates during periods of exceptionally high demand .
And the RAI spokesperson told EW : “ Being able to control the housing situation for associations is a plus .”
For show contractors ACS , Jarno de Boer noted the professional lounge builds and hubs as specific achievements , as well as the recycled carpet .
There were large LED screens which enabled sessions to be broadcast in the light , without the need for blacked out areas , he noted .
Left : A heartening success at the RAI for ESC
Other features of the exhibition including free diabetes checks for delegates and the fact that the trade show element was right in the middle of the halls ’ configuration , meaning all delegates had to cross it to get to any meetings or conference sessions .
The food offer was also impressive and plenty of healthy options available all through .
The congress used the whole building and the plenary area had some last minute overflow areas created to meet extra demand , with plenty of extra screens for the overflow delegates .
Where wall blocks were needed , ACS had managed to offer branding opportunities , a concept which proved popular and will be taken to London next year by the organiser . ACS had also installed active lighting systems which could change from focus mode to networking mode according to the ambience required .
The exhibition area layout also included fewer standard chair and posing tables and more variety of setting , including on stage .
One of the exhibition halls also caught the eye with large format designs of a red pulse to draw attention to key stands and the theme at the heart of the matter .
And an ESC heART Gallery was a creative oasis for delegates to stop by and appreciate the artistic credentials of their colleagues .
The live in-person format certainly got the blood circulating for the cardiologists in Amsterdam and provided an exhibition floor design that moved the usual parameters in a very creative direction , including Hall 5 and its meeting room pods .
Plenty of healthy outcomes at the RAI for ESC to celebrate and build on further for sure . EW
www . exhibitionworld . co . uk Issue 5 2022 53