Contents
UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Michael Duck UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9-11 UFI : Kai Hattendorf balances priorities and looks ahead to the UFI Global Congress in Las Vegas
INSIGHTS & INTERVIEWS
18-19 Globex 2023 Stax shares a positive outlook and explores the drivers behind it
24-37 Measured success Paul Colston explores the rising career of Mark Brewster , Explori
65-66 Lessons on DEI & B Catie Owen interviews Ray Rhodes about RX ’ s new Trailblazer Status
FEATURES
20-22 Stateside with Stephanie Our US columnist revs us up for a race around the 56th SEMA Show
Far left , top : Going beyond in Vegas , page 11
Left : Co-Create 2023 as study , pages 20-22
Far left , bottom : Case study from the heart of the RAI Amsterdam , pages 52-53
Left : UFI ’ s class of 2023 , pages 54-55
29-31 Event tech The latest news impacting the industry and two VR companies partner up
54-55 AI match-making Matthias Tesi Baur goes back to the future in search of an industrytransforming matchmaker
69-71 Class of 2023 We profile a selection of the new membership intake at UFI
THINK TANK
13 Dealmakers Steve Monnington casts his eye over the M & A landscape
15 SISO Vincent Polito offers some lessons from the recent SISO leadership conference in Salt lake City
52-53 Case study Paul Colston heads to Amsterdam to go behind the scenes of Europe ’ s largest medical conference
www . exhibitionworld . co . uk Issue 5 2023 3