Exhibition World Issue 5 | Page 47

Virtual Production
their environment as they film their all-important exhibition-ready content . It forces content makers to plan their shoots , as everything is done in pre-production , cutting down on lengthy and costly shoots and reshoots .
The results can be magical , allowing for fully realised virtual worlds . However , more mundane ,
subtle , and practical shoots are also popular .
If you have an exhibition or event planned in Italy , for example , you can shoot outside the Colosseum , or the event venue without ever leaving the comfort of the studio , saving on international travel to far flung locations . And , should the brief require it , you can even shoot
Above : At the Giggle Studios in Bristol and , left , getting that special effect with Virtual Production
on Mars if you so wish .
Many tout the cost savings of Virtual Production . We ’ d caution however , that , if poorly planned , your shoot can be more expensive than traditional content creation . Furthermore , although the cuts in post-production time are a big selling point , a degree of post production is still needed on any shot , often for colouring or grading .
Virtual Production is an extremely complicated process but , when successfully done , the effect is unrivalled . It ’ s a technology that can save time , money and , due to savings in travel , can even help save the planet .
Based in its studio in The Paintworks in Bristol , Studio Giggle specialises in designing and producing interactive , immersive content for extraordinary events . EW
l Find out more at : www . studiogiggle . co . uk
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