Virtual Production
Taking exhibitions to ‘ Hollywood ’
Jonathan Brigden , MD Distortion Creative Group , a specialist immersive content company which incorporates Studio Giggle , Distortion Studios and Distortion Productions , talks Virtual
Production treaming giants and
S film studios have embraced the emerging medium of Virtual Production , and now , the exhibition industry is primed to take advantage too , as events seek an impactful edge .
Ambitious stand creators , marketeers , content creators , and event planners are always looking for the next big thing . It ’ s tempting then to turn to the big screen for inspiration . And , certainly , early use of XR and Virtual Production has been a hit with audiences , with Disney , Netflix , and movie directors employing the medium for The Mandalorian , Andor , 1899 , How I Met Your Father , Star Trek Discovery , and many more .
After studying the medium in great depth , and seeing its diverse applications , Studio Giggle decided to fully embrace Virtual Production , and is now preparing to open a dedicated studio in Bristol , England , to allow everyone from CEOs and movie stars to make an unforgettable impact .
Virtual Production is a fairly nebulous term . In its purest form , it is pre-visualising your shots by creating worlds in a game engine such as Unreal Engine from Epic Games , donning a VR headset and
Jonathan Brigden exploring your shots and preplanning your shoot this way . This has been used in amazing ways with the ‘ live action ’ Jungle Book and Lion King and in the UK with His Dark Materials .
This has expanded over time to bring that into a studio environment . You can take these pre-visualised spaces ( often grey-scale blocks ) and make them into photorealistic environments that you can show on a high resolution large LED screen , known colloquially as ‘ the volume ’. The camera is tracked in 3D space and , as it moves , a render of the world occurs in camera . This has coined the phrase ‘ in-camera VFX ’ which has become synonymous with Virtual Production .
This new way of approaching content allows the participant to see , and therefore interact , with
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