Anything else ? Is there any other information that you could add which would add genuine value to the visitor ? ( Remember that you do not want to repeat what is on another page , but it ’ s certainly okay to summarise and introduce another page ).
If your competitors have , for example 1,500-word home pages , that does not mean you cannot have 2,000 words , however the text should be highly relevant , well written and valuable for the visitor .
How design can improve your event website ’ s SEO
ASP ’ s managing director Jon Benjamin explains how the design and layout of your event website is key to SEO
t ASP , we have always
A believed that event website design is more than just giving an exhibition a pretty online presence . That is why we have invested heavily in ensuring our event websites provide a best-in class user experience ( UX ) and created with SEO in mind .
So , let ’ s talk about design . Once you have captured all the best keywords , done all your keyword mapping and written the perfect meta titles for your pages , your next job is to design a homepage that adds more value than your competitors . Below are some key aspects to consider :
Layout Devise a layout that is a little easier to use , less overwhelming , or more aesthetically pleasing on desktop and mobile .
Written text Consider more valuable and useful information for your visitors , such as :
Event descriptions More concise and better written descriptions of your event , its different offerings , and the value they offer . Don ’ t forget to add the date or your show , plus opening times – so many shows seemingly hide this information .
Testimonials Encourage genuine feedback from past attendees / delegates sharing how they found the event to be useful .
FAQs Nothing is more annoying than an event website that doesn ’ t answer the questions you are looking to be answered ( well , except maybe a website with loads of pop-up ads ). Ensure your event website has all the useful information a visitor and an exhibitor may need – plus links to other relevant useful information .
Above : ASP managing director Jon Benjamin
Images / videos Consider any images ( including slideshows ) or videos that would add greater value to your visitors ( walk rounds of past events , images of speakers , attendees , etc .).
Links Consider the logical internal pages you can link to from the home page , such as seminars section , products , etc . It is good practice to have links to important sections of your website not only from the main menu , but from sections within the home page too .
Calls to action ( CTA ) How can you help your website visitors to get in touch and take better action ?
CTA buttons Colour Consider button colours that clearly stand out from your other website colours ( green or orange can work well ), red is typically not good practice .
Text Consider clear instructions , such as ‘ Buy Tickets ’, ‘ Exhibitor Enquiry ’.
Getting in touch How can you make it easy for your visitors to get in touch with you from the home page , such as a phone number , email address , web form , or web chat ? EW
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