or they might not be using anybody . In approaching them , we were going to the source to secure revenue . |
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CO : What Covid-19 precautions did you take on-site , and will you keep them ? RS : When exhibitions reopened , we were able to set the trend in how protocols must be maintained , and we have kept those protocols going . Alongside giving training to our staff , we liaised with our global industry associations .
To maintain these protocols going forwards , we have to go by the law of the land . From country to country , the norms are changing . Some are still maintaining a certain degree of social distancing and other precautions , but widely that ’ s all disappearing . However , some of our own protocols are still very strict . To help keep everybody as healthy as possible all of our labour forces and staff are double vaccinated , have had the booster shot , and carry certificates on site . On top of that , we take extra precautions when we notice a regional increase .
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our infrastructure and will not be shuffling our people around .
The biggest change we saw was in our revenue . While we can maintain 90 % of exhibition logistics revenue , we aim to change the 90-10 split across our revenue streams to 60-40 due to all the alternative business that we have picked up . With that , we are ensuring that we ’ re back in the exhibition market with the same gusto as before .
CO : How did Rogers ’ data change ? RS : Previously , we only had exhibition data . We had to revisit our database and look at the
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exhibitors themselves - we had to go to the source . Although we couldn ’ t go to all 5,000 exhibitors , we focused on those in capital goods . We narrowed the list down to about 500 capital goods exhibitors and then we went into their databases . Our database expanded , as we saw which freight companies these exhibitors were working with .
Then we worked backwards . Business X might be working with the same company for exhibitions in India , but for their general freight they might be working with a general forwarder , use in-house ,
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“ We had to change the mindset of our partners and explain our new verticals to them ” |
CO : What have been some highlights for the company ? RS : In 2021 we managed to break even . But in 2022 , we actually saw a profit – which was great ! The first thing we did was give increments and bonuses to our staff to boost their morale and say thank you . Additionally , we were able to give them anything outstanding at that moment .
Now , we have new business verticals . We have new offices and there ’ s a growth pattern to take care of the 10 % revenue streams which are becoming 40 %. We went through our receivables and cleaned up our accounts . Working from home will also be something we keep on a case-by-case basis ; we aren ’ t going to throw it out .
But overall , our biggest highlight is that Rogers was able to grow over the pandemic .
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