Exhibition World Issue 5 | Page 33

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The five-day event ’ s record size and continued expansion mirrors the ambitions of the UAE and region ’ s digital transformation movement
With tech-friendly policies in a continent that is now far more accessible , African investment is rocketing of breakthrough green technologies , investments , finance , and sustainable business models guided by global ESG standards .
In line with the UAE ’ s 2050 net zero strategic initiative and $ 50bn investment pledge for climate change , GITEX IMPACT will spearhead the momentum towards green business transformations . Strategically curated between COP 27 in 2022 and COP 28 later in 2023 , the annual three-day event will augment the important solutions and applications of ESG standards against the clamour of profitability challenges and complex policies .
Global interest accelerates UAE and region as a rising tech hub of the world GITEX GLOBAL 2022 welcomed an unprecedented 52 % new exhibitors this year choosing the show and the UAE as the first-choice partner in their market access strategies .
The influx of global interest saw North Star host the biggest Unicorn meet-up of the year , with 35 Unicorns from 15 countries looking to explore new opportunities and expand in one of the world ’ s fastest-growing markets .
The ‘ Africa Fast 100 ’ programme presented the largest ever gathering of African start-ups to be hosted outside Africa , as the African tech companies have been touted as the next ones to watch by global investors .
Trixie LohMirmand , executive vice-president of events management at Dubai World Trade Centre , GITEX GLOBAL ’ s organiser , said : “ GITEX isn ’ t just a big gathering of people . It ’ s the super-connector humanising the virtual and digital economies , serving a profound purpose of enabling and accelerating the digital economies of UAE and many of its alliance partners through connecting earnest stakeholders with outstanding minds from the world , and materialising these connections into actionable partnerships .
“ 2022 is associated with many transformative trends like metaverse and third generation web technologies that are unknown , amorphous and bourgeoning ,” added LohMirmand .
“ These and other frontier techs can only finally impact our societies when there ’ s large-scale expert discourses , collaborations and experimentations by protagonists and detractors . This was GITEX 3.0 , where the decentralisation of the economy placed the power in the hands of every delegate in GITEX to participate in the shaping of our urban future .”
More information is available at www . gitex . com
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