Exhibition World Issue 5 | Page 20

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Taiwan Trade Shows : your highway to the global market

Taiwan as both one of Asia ’ s technology and manufacturing hubs , and as a MICE destination , is leading the way in facilitating business opportunities
Located on the southeastern coast of Asia on the Pacific Rim , Taiwan is an important geographical hub for international business . In recent years , it has established itself as a key base for both domestic and international exhibitions and trade shows .
There has been clear progress in creating genuine business opportunities in Taiwan , notably in the fields of information technology ; machinery ; automotive ; sports ; food ; and healthcare .
World-leading exhibitions to seize business opportunity Several top-class exhibitions have also been held in Taiwan , attracting more than 110,000 international buyers yearly . COMPUTEX Taipei is one of the globally leading ICT , AIoT , and startups trade show .
Before the pandemic , COMPUTEX Taipei attracted 1,685 exhibitors , using more than 50,000 m ², and brought 42,495 international buyers to the show . The Taipei International Machine Tool Show ( TIMTOS ) is the world ’ s third largest and machine tool shows in its industry : with 1,230 exhibitors using 63,000 m ², and bringing 7,511 international buyers before the pandemic .
Furthermore , as Taiwan is a critical base for global high-end bicycle and semi-conductor production , Taipei Cycle is ranked world ’ s top-two and Asia ’ s top-one cycling industrial trade shows . SEMICON Taiwan is ranked number-two globally and number-one in Asia ; it is the region ’ s largest semi-conductor event and a platform connecting Taiwan and global microelectronics ecosystems . TAIPEI AMPA presents the latest trends of automotive , motorcycle , and EVs that keeps attendees ahead of the curve ; it is Asia ’ s second largest automotive B2B trade show . Additionally , Food Taipei Mega Shows is as vital as Foodex Japan , FHA , HOFEX & Sial China , comprehensively representing the entire food industry supply chain - from upstream to downstream .
Other world class exhibitions are Fastener Taiwan , Bio Asia Taiwan , Smart City & IoT , Secutech and Taiwan Healthcare + Expo , to name a few .
There are more than 20 Taiwanese professional exhibition organisers based in the country , all capable of managing large professional trade shows . This experience is for hire , with teams of professionals assisting global organisers with opening global markets and facilitating business opportunities . Taiwan External Trade Development Council ( TAITRA ) is one of the region ’ s largest organisers and responsible for more than 40 trade shows domestically and internationally .
In 2019 , TAITRA ’ s shows attracted a combined 10,818 exhibitors and more than 80,000 international delegates . In 2022 , Taiwan officially lifted its quarantine mandate for all arrivals . Now all international visitors can visit Taiwan as freely as pre-pandemic years - to explore and experience the country ’ s famous trade shows .
Information hub provides One-stop service The Taiwan International Tradeshows is a project founded by the Bureau of Foreign Tarde ( BOFT ) and implemented by TAITRA . It has become a key information-hub for Taiwan ’ s international and professional exhibitions .
The Taiwan International Tradeshows website includes a directory of more than 70 exhibitions and trade shows . It provides international buyers and exhibitors a one-stop service including schedules ; locations ; venue instructions ; and links to shows hosted by TAITRA and
20 Issue 5 2022 www . exhibitionworld . co . uk