Exhibition World Issue 5 – 2021 - Page 5

UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .

In this issue :

Top left , 16-17 Jewel in the crown : UFI president Anbu Varathan talks industry and India
Top right , 19-21 Comexposium ’ s Asia CEO Elaine Chia on the Covid two-step
Bottom left , 35-37 How green is our exhibition valley ? Industry makes a pledge
Bottom right , 47-49 Hervé Sedky gives the Emerald view
UFI President : Anbu Varathan UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
NEWS & OPINION
5 EDITOR ’ S NOTE 6-7 GLOBAL UPDATE
19-21
THE COVID TWO-STEP Comexposium ’ s Asia CEO Elaine Chia takes Paul Woodward through some of her company ’ s business dance moves of the moment
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
9 UFI : Ready for Rotterdam
INSIGHTS & INTERVIEWS
23-24
CONFEX COMES BACK The flagship London show leads the UK industry back to business at ExCeL
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
13
FEATURES & RESEARCH
15
STATESIDE WITH STEPHANIE Stephanie Selesnick dives into the world of XR
16-17 INTERVIEW Paul Woodward shoots the India and UFI breeze with Anbu Varathan
SISO REPORT Danica Tormohlen teases out some key learnings from the pandemic-era show producers
27
THINK TANK
10
50
SIGMA CODE Paul Colston meets Sophie Crouzet , COO of SiGMA , one of Malta ’ s biggest organisers , who shares some big plans
DEALMAKERS Tarsus transaction sets tone as our M & A man Steve Monnington analyses the new deals being done
IELA An interview with IELA chair Guido Fornelli www . exhibitionworld . co . uk Issue 5 2021 3