Exhibition World Issue 5 – 2021 - Page 42

Advertising feature



What is this brand new concept and venue all about ?
• Less complex planning efforts for organizers & exhibitors
• Reduced and much more calculable additional cost
• Minimize the CO 2 footprint of your events
• Save resources through intelligent multiple use
In a nutshell :
The ideal concept for a cost-optimized restart in events and your commitment to sustainable event management ! For further info please check www . instant-fair . de
A product of


eutsche Messe is delighted to launch this brand new unique and sustainable exhibition and event concept and location at their venue in Hanover , Germany . The idea behind this ‘ newcomer ’ called INSTANT FAIR is in general to save resources in as many ways as possible – time , energy , material , cost – just to name a few . Furthermore , it is to create a platform for a cost-optimised restart for
exhibitions and events .
INSTANT FAIR offers up to 3,000 sqm / net leasable area with 130 pre-built exhibition stands , forums and service areas – scalable to the needs of the event and embedded in a high-end , corona compliant , cost-efficient and sustainable infrastructure . It is an ideal location for up to 3,000 guests a day .
All this pre-set module needs before it is ready-to-use , is some individual event branding in areas like booths , forums and other areas .
INSTANT FAIR is located ideally in direct neighbourhood to our hybrid venue called
H ’ Up , to conference areas , open-air sites and further exhibition space – which allows a unique combination of facilities .
Sustainability in event management is not just a NICE TO HAVE anymore . Designing and using INSTANT FAIR as an event platform is one of Deutsche Messe ’ s approaches to acting sustainable – for guest organisers it could be their commitment to sustainability , too .
To sum things up : It is a sustainable , cost-cutting event platform with plenty of space for individual design WITHOUT time-consuming event organisation – leaving , instead , more time and resources to take care of customers and new ideas .
Your contact for further info : anja . marhauer @ messe . de
Contact us for further info !
40 Issue 5 2021 www . exhibitionworld . co . uk