Exhibition World Issue 5 – 2021 - Page 29

Malta focus

SiGMA cracking the gaming code in Malta

Paul Colston meets Sophie Crouzet , COO , SiGMA , Malta , one of the biggest organisers on the islands , who explains how the company built its business on ‘ Blockchain island ’
ell us a bit about the history of SiGMA and why it is headquartered in
Malta ? SiGMA started in 2014 as a local iGaming conference gathering 1,000 delegates . Over the years SiGMA has expanded its outreach rapidly . Alongside the expo dedicated to online and land-based gaming , we have diversified our reach to include events focused on emerging tech ( AIBC ), online affiliation and digital marketing ( AGS ), and digital health ( MED-TECH WORLD ). These Summits occur every year across Europe , Africa , the Americas , and Asia .
On top of being an events company we also have other key pillars :
• Affiliation - the website is translated in 10 key international languages and promotes online casino , sports betting , and emerging tech
• We are a media company
• The SiGMA Fund and Accelerator , which aims to bridge emerging tech and gaming under one roof .
SiGMA Group is really a platform and an ecosystem built around the industries the events cover .
Malta played a big part in the SiGMA expansion , first of all it has a central location at the heart of the Mediterranean and serves as a strategic link between Europe and Africa .
Malta ’ s experience in the leisure and entertainment industry has given it a long-standing reputation for pulling off high-end events .
The MGA licence , and a reputation as the Blockchain Island has also attracted companies .
SiGMA Europe returns as a physical event in November . What can delegates expect ?
Following the feedback we got for our previous event earlier this year hosted in Dubai , the community is so ready to meet face-to-face and do business and network and we are preparing a super show with three events under one roof :
• Gaming
• Emerging tech
• Affiliation and digital marketing .
There is a lot of cross pollination between these verticals , so delegates can enjoy four shows during the week with just one ticket !
We are expecting three days of conferences , exhibitions , and networking events , from lavish dinners to golf tournaments , our awards , and our Closing Event where we are expecting big names such as Akon and Djibril Cissé .
We also organised a few virtual events throughout the year but also smaller local events with no travelling involved : such as iGathering ’ s in Marbella , UK , and Taiwan .
You are also active in emerging tech and you have a Med-Tech World event co-locating with AIBC , right ? AIBC is co-locating with SiGMA and AGS , our new digital marketing event . However , it is happening during
Right :: Sophie Jon Crouzet Benjamin , COO , , Sigma MD , ASP
Malta Week , allowing investors and others to fly to Malta for all of the events .
Med-Tech World is our new brand , and we are collaborating with a team of doctors and medical experts .
The event will attract legislators and policymakers , medical professionals , investors , and industry peers to this lucrative sector , with focus including digital health , pharma and medical devices .
The AIBC Summit has three main strengths :
• The Conference brings great quality speakers : such as Tim Draper , Brock Pierce , Justin Sun , and John Karony , the CEO of Safemoon
• An exhibition offers great buzzy exhibitors : such as crypto . com , swissborg , Openware ect .
• But where AIBC is really making a difference is with our networking event where startups meet investors , crypto exchange meeting affiliates , and Blockchain projects meet Blockchain developers .
Since 2016 I have witnessed garage-based startups turn into global companies with 100-plus employees - and it all started with SiGMA .
The events sector occupies that space where everyone meets and ideas flourish . More importantly , those ideas turn into actions .
As we begin to return to normality , I expect this industry to get back on its feet in no time .
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