IELA
IELA’s event logistics express
to Connect in Marrakech
he International
Exhibition Logistics
Association (IELA)
will release its new
sustainability guidelines on 14
October at the association’s flagship
IELA Connect event in Marrakech,
Morocco.
In its efforts to make a difference,
IELA says it is “committed to not
only enforcing best practices in
exhibition logistics and supporting
the community of IELA members,
but also to inspiring action by the
exhibition and event industry to
maximise mutual actions”.
Under the motto ‘Protecting
our People’, IELA will welcome all
exhibition and event stakeholders
from the Middle East, Northern and
Western Africa Region to the event,
which will be held at the Mövenpick
Hotel Mansour Eddahbi.
IELA Connect will be IELA’s first
event in the MENA + Western Africa
Region.
The association states the main
goal of IELA Connect this year will
be to reinforce relationships for “a
safer, more secure and sustainable
industry serving the global exhibition
w w w.exhibitionworld.co.uk
“MENA benefits from a privileged
geographic location with access
to large markets; a young and
increasingly educated population
and comparative advantages in
several sectors.”
community”.
Organisers say the stage in
Marrakech will be set to:
• MEET leaders of the exhibition
industry in the MENA & Western
African region
• STEER towards progress and boost
high standards in security, OH&S and
sustainability
• DEVELOP successful partnerships
and collaboration with organisers,
venue owners, associations and
partners
In answer as to why IELA is
meeting in MENA, it says: “As the
Organisation for Economic Co-
operation and Development (OECD)
states, the Middle East and North
Africa (MENA) is a diverse region,
affected by economic and political
transformations, but with a potential
for added growth. It benefits from a
privileged geographic location with
access to large markets; a young and
increasingly educated population and
comparative advantages in several
sectors such as manufacturing,
renewable energies and tourism.
“MENA economies are
implementing reforms to improve
economic growth, governance
structures, diversification,
employment, private sector
development and integrity.”
IELA 2018-2020 Chairman Vicki
Bedi has made the expansion
of IELA’s reach in, until now,
unrepresented countries a major
goal, as well as enhancing member
benefits through increased regional
and local level involvement.
Organisers add that IELA Connect
is designed to build a bridge between
IELA members, organisers, venues,
associations and media.
If safety, security and sustainability
are also your priorities, contact the
IELA team via:
[email protected] | www.iela.org
Issue 5 2019
73