Contents
In this issue:
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
international associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of ever-
changing needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 tradefairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
approved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Craig Newman
UFI Managing Director/CEO:
Kai Hattendorf
UFI MarComs Manager:
Justine Evans
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
w w w.exhibitionworld.co.uk
Top left
12
Measurements
you can trust
Top right
31
Food for
thought with
Winsight link
Bottom left
49
Events business
case for
marijuana
Bottom right
59
Polish
performance
NEWS & OPINION 37 05
12
8-9
17-20 GEO-CLONING – EXPANDING A
BRAND
Roundtable discussion
35 WINTER OF DISCONTENT?
Bjoern Kempe says golden years
are over, prepare for winter!
EDITOR’S NOTE
UFI: MEASUREMENTS YOU
CAN TRUST
GLOBAL SNAPSHOT
NEWS
0BITUARY REGIONAL FOCUS
29 68 SHENZHEN WORLD’S BIG LEAP INTO
CHINA’S FUTURE
Paul Colston visits what will be the
biggest indoor tradefair facility in the
world, opening in November, and talks
to the consultants who advised on its
configuration
81 BUILDING BRIDGES IN KOREA
Stuart Wood feels the wave
of international co-operation
powering South Korea’s
exhibition industry
REMEMBERING A FORCE OF
EXHIBITION NATURE
EW reflects the tributes to
Andy Center
RESEARCH AND INSIGHTS
53 INFECTIOUS SHOWMEN
Trevor Foley explores all things good
31 FOOD FOR THOUGHT
John Keenan looks at how a US
media group took ownership in
the tradeshow kitchen
78 TRATEGY STEPS FOR
S
FUTURE SUCCESS
Denzil Rankine on why events
require a strategy not just a plan
THINK TANK
11
DEALMAKERS
teve Monnington surveys the
S
latest private equity acquisitions
Issue 5 2019
3