Exhibition World Issue 4 | Page 3

Contents
UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Michael Duck UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .

In this issue :

NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : UFI offers an invite to November ’ s UFI Global Congress in Las Vegas
INSIGHTS & INTERVIEWS
18-19 UFI : The Next Generation Catie Owen talks to UFI ’ s new NGL cohort as they begin their journey
20-21 Philosophical thoughts Enrico Gallorini shares his thoughts on the impact of AI on the events industry
25 Shanghai on the road Michael Kruppe , SNIEC , tells EW the venue is back in business
FEATURES
15-17 Stateside with Stephanie A look into the WiE World Summit and the Craft Beverage Expo
Far left , top : UFI : The Next Generation , pages 18-19
Left : Philosophical thoughts on AI , pages 20-21
Far left , bottom : Leading by example , pages 26-27
Left : IELA , pages 43-45
26-27 Leading by example Silvia Forroova explains how CPHI Barcelona is championing sustainability in pharma
30-31 Steppe change Paul Colston steppes out into Kazakhstan and finds a destination brimming with exhibition potential
40-41 Event tech The latest news impacting the industry and a report on the future of event tech
THINK TANK
11 Dealmakers Steve Monnington casts his eye over the M & A landscape
13 SISO Vincent Polito says that , in the industry ’ s defining hour , AI can free us to focus on higher value tasks
43-45 IELA Sudhir Dhavan discusses how industry education and training can shape the future of talent
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