Case study
solutions we provide when we host out events , but beyond this – and perhaps ultimately the bigger impact – we are exploring how we can be the catalyst of change for attendees , our exhibitors , and the wider pharma industry .
We are striving to be the central point of debate on these key issues , from sharing learnings and case studies at our events and online , to introducing prospective working groups on essential areas . With upwards of 40,000 executives expected at Barcelona , alongside our global network of 470,000 + pharma professionals , we understood that we can have a central role to play in the shift towards greener technologies . We see this as threeyear + transformation within our business – but our goal is to be one of those case study exhibitions that others then look to .
I would like to compliment Fira Barcelona who have really bought into this . So , partner with your local networks , with your venues and exhibitors .
Big picture CPHI Barcelona has been taking ambitious steps that build towards a big picture . We have looked at easier fixes with full recyclable carpets , and making sure we have sustainable stand builders , buying carbon offset credits for the event and taking into account the amount and types of energy used on site . Going further , we are looking to partner with the local tourism body and introducing a list of sustainable restaurants and even eco taxis – we do however promote public transport first .
We also work with local food suppliers . This not only lowers the carbon impact , but also contributes to the local economies we visit . Similarly , and perhaps now bridging our work into pharma , we have also looked at what benefits we can give to the local industries within our host cities – so for example we have introduced a new Start-Up Market for early-stage local companies to access the global industries we serve , with support from local government organisations . That enabling of the local industry within a global event is a model I would encourage others to follow .
Already we are looking at widening our agendas . We are also thinking about ‘ closed working groups ’ and case studies , remaining conscious of industry sensitives and how we can share knowledge in an environment that safeguards IP .
Similarly , we have also brought about learnings and challenges from different regions to explore how the industry can improve at a global level – for example , we will bring in learnings from Europe and the US if these are relevant to accelerate change in India or China . Our great strength is the ability to bring these global actors together and , by hosting a large sustainability programme , theatre or track at our events , we are providing a tremendous resource in accelerating adoption . Not least because there are already groups out there driving change – sometimes struggling for reach – and we give them the platform to talk direct to the manufacturers and supply partners so that they can educate on the tools needed to change .
The final aspect is that , once you begin , you quickly find allies . We have introduced sponsorship packages for key sustainability exhibitor partners to fund carbon offsetting at the event and we of course are more than happy to exchange our marketing power as a thank you .
I am enthused by the response we have had – our role is now to bring all these great partners together and to collectively bring about changes . For something global like sustainability in a complex industry like pharma , with different regulators … event organisers are incredibly well placed to be catalysts of change . The big take away is we have only just started scratching the surface , and my prediction is we won ’ t be alone in driving sustainable change in industry through events .
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