t the recent UFI

European Conference in Maastricht , Enrico Gallorini tackled the subject of AI from a fascinating new perspective : the philosophical one . His thoughts on the topic went beyond the current debate on this incredible technological evolution , to touch more deeply the profound impact that this new tech will have on humans and consequently our industry .

Gallorini emphasises the advent of AI as a grand opportunity , yet one that brings with it a weighty responsibility for the exhibition industry , given that events represent the maximum of human2humans interactions , and play an influential role in leading sectors ’ innovation and evolution .

EW : In your recent speech at the UFI European Conference , your presentation , or rather ‘ Philosophical Dissertation ’, you touched on the topic of AI researchers distancing themselves from their work . Why is this is happening ? It is an intriguing phenomenon . AI has been under development for many decades , often lacking the necessary attention or financial

backing . But now , as the technology reaches a level of maturity and is becoming mainstream , its key architects and researchers are stepping back . Pioneers like Geoffrey Hinton and other leaders such as Yoshua Benjio , Gary Marcus , and Eric Horvitz from Microsoft , have all expressed their concerns .

This goes beyond just being a technological or ethical problem , it ’ s a profound epistemological issue .

EW : Can you delve a bit deeper into these concerns ? The worries range from the proliferation of fake news , job automation , cyber-attacks , to military applications of AI , but that was also the case before the arrival of ChatGPT .

The primary issue lies in the passage from development for the scope of research , passing now to business , and becoming a ‘ competitive development model ’ for AI itself , endorsed by giants like OpenAI and Google .

The launch of ChatGPT by OpenAI and the rapid adoption of similar generative AI solutions have disrupted the industry dynamics . This pushes companies like Google to swiftly deploy their AI technologies , which could lead to unforeseen

Enrico Gallorini

consequences in the future battle of AI to best each other .

The reality is that now the AI is not driven for research purposes , but driven by profits , and this changes everything .

EW : Geoffrey Hinton has mentioned , “ We will no longer be sure of what is true and what is false .” How does this play out in the context of the exhibition industry ? Hinton ’ s concern echoes a deeper issue in human2human relationships in the AI era . If we can no longer distinguish reality from fake through machines and technologies , the importance of unmediated , face-to-face interactions becomes paramount . This is where exhibitions hold a fundamental role , and this is the main objective of the exhibition . This is the foundation of events !

EW : So , you believe the role of exhibitions will become even