UFI Congress
UFI gears up for its biggest event of the year
U
FI , the global association of the exhibition industry , is gearing up for its largest and most global event of the year , which will take place 20-23 November 2024 . The association offers this mini preview :
After the 90th UFI Global Congress in Las Vegas last year , this year ’ s event is heading to another one of our industry ’ s top three global markets – Germany . The 91st UFI Global Congress will be hosted by Koelnmesse in the vibrant city of Cologne , set within their newly inaugurated Confex centre .
A highlight of this year ’ s edition in Cologne is that it coincides with the centennial celebration of Koelnmesse , a cornerstone institution that has shaped the exhibition landscape over the past century . This year ’ s Congress theme will focus on changes and chances within the global exhibition industry . As we are on track to achieve our industry ’ s best year ever on the global average , disruptive forces are challenging and changing the very foundations of our success . A complex , less consistent future is taking shape in economics , societies , and geopolitics . How do we respond as businesses and as a globally connected industry ?
So , we will discuss changes , identify challenges , and look for the opportunities that lie in there for your businesses . We will run a strategy power hour with global thought leaders , bring back the Exhibition Industry Board , and we will meet this year ’ s Next Generation Leaders ( NGLs ).
“ The UFI Global Congress is not just an opportunity to reflect on the industry ’ s rich history , but also a chance to shape its future ”
Around 220 colleagues from across the exhibition industry have already signed up , and the programme development is progressing at full speed . Keep an eye out for the announcement of our diverse line-up of speakers in the coming weeks , representing a wide range of expertise and perspectives .
Beyond the sessions , the UFI Global Congress offers invaluable networking opportunities , enabling professionals to connect , share insights , and build relationships that will drive the industry forward .
Post-Congress tours and social activities will immerse delegates in the historically rich Cologne , Germany ’ s fourth-largest city . Participants can look forward to experiencing a unique culinary culture , including Kölsch brewery restaurant culture , as well as a vibrant art scene that dates to the Middle Ages .
UFI extends a warm invitation to all its members and colleagues from partner associations , including SISO , ICCA , and AIPC , to take part in this pivotal event . The upcoming Congress is not just an opportunity to reflect on the industry ’ s rich history but also a chance to shape its future .
Join the UFI Global Congress in Cologne for an event that promises to be both transformative and inspirational . This is an opportunity to navigate the changes and seize the chances that will drive the evolution of the exhibition industry . EW l For more information and to register for the event , visit www . uficongress . org .
www . exhibitionworld . co . uk Issue 4 2024 9