Innovation
Quiet success on the show floor
ince launching last
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August , UK-based Thorns Group ’ s revolutionary noise cancelling rooms , designed for the trade show and convention floor , -45dB ( Minus 45dB ), have made a quiet , but heavy splash . The design , perfected over several years by the UK supplier of furniture , draping , and catering equipment to the events and exhibitions industry , finally emerged on the industry stage at multiple showcase industry events , such as International Confex 2024 , and most recently supplying and fulfilling its first client order at the NHS Confederation Expo , with four unique sound-reducing theatres in Manchester Central .
Now into the busy roll out mode , the -45dB team , led by MD Jon Noonan , is running to meet rising demand for the product .
“ We have been inundated with enquiries from organisers , agencies and direct corporates to overcome the sound issues they are all seeing on the show floor . We have been overwhelmed with the positive response from our clients around the solutions we are providing and look forward to seeing the growth globally ,” Noonan tells EW .
So , it seems gone are the days of driving delegates to far-flung rooms to access crucial content . With -45dB , organisers can deliver content at the heart of the action , ensuring that attendees remain engaged and immersed in the event ’ s vibrant atmosphere .
From sound-reducing rooms and theatres to intimate private meeting pods , -45dB is a brand-new solution for the constantly evolving events and exhibitions industries . -45dB ’ s Modular Rooms ( UK & Global Patent Pending ) are customisable and flexible and able to host companies ’ own AV , graphics , and furniture , according to specific needs .
The real USP meets a critical challenge for the exhibition sector : acoustics . Poor sound quality can often significantly impact the effectiveness of delivering content and the overall attendee experience . By providing spaces that reduce sound by up to 45 decibels , -45dB ensures that content is delivered clearly and without interruption . The technology involved , which includes materials to dampen and absorb noise , with layers separated by air for extra effect , explains Noonan , enabled his design team to find
Right : Thorns -45dB technology , creating an oasis of quiet on the frenetic show floor
Left : Room with a view for serious show floor business the sweet spot between pushing noise levels right down and letting expense soar . He believes -45dB now occupies that venn diagram sweet spot .
This innovation has quickly gained traction among event organisers who are keen to improve the quality of their events .
One of the standout features of -45dB ’ s solutions is their modularity . The modular rooms can be tailored to meet a variety of needs , making them versatile for different types of events . Whether it ’ s creating a quiet space for one-on-one meetings , a theatre for keynotes , or a branded room for sponsors , the customisation options are extensive .
Moreover , sustainability is a key consideration in the design of -45dB ’ s products . In an industry increasingly focused on reducing its environmental footprint , the company ’ s product reflects its commitment to greener practices .
Noonan notes -45dB has secured new contracts with some of the biggest and most innovative agencies , to supply some of the world ’ s biggest events with their sound-reduction solutions .
“ It is very apparent from the interest we are seeing that the evolution of the events and exhibitions industry is demanding innovative solutions like those offered by -45dB . With its unique combination of sound reduction , customisation , and sustainability , -45dB is well-positioned to meet the needs of modern event organisers and attendees , ensuring a superior event experience for all ,” he says . EW
46 Issue 4 2024 www . exhibitionworld . co . uk