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UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Geoff Dickinson UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Association previews its big event of the year , the Global Congress in Cologne in November
INSIGHTS & INTERVIEWS
12 Communicating to communities ELX chairman Mark Brewster on the value of high-level communities
14 ESSA : Health & safety manager reflects on what 50 years of H & S can teach us about events
18 Reimagining events : ECEF in Washington DC
20 UFI Working Group : Focus on partners producing new solutions for the exhibition environment
FEATURES
44 Fitness expo : Middle East ’ s
Far left , top : Mark Brewster outlines the ELX community approach , page 12
Left : Reimagining events with ECEF in DC , page 18
Far left , bottom : Mike Fletcher interviews Olympia ' s Transformer , page 29
Left : Muscling up in the Middle East , as IEG ' s fitness expos expand , page 44
29 Transforming Olympia : Interview with new CEO Andy O ’ Sullivan
34 New team shapes up to drive IELA
largest fitness show limbers up for new venue
47 NGL Grant winner : All about AI and collaborating for Cologne
THINK TANK
11 Dealmakers : Steve Monnington casts on the M & A landscape , including a big deal for Informa
50 Recruitment : Trevor Foley says , ‘ Let the good times roll !’
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