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metrics such as the square metres of carpet recycled and CO2 emissions saved from each panel created , demonstrating progress towards sustainability and setting a clear benchmark for others .
Scalability is another key aspect , benefiting not only Fiera Milano exhibitions but also engaging exhibitors and third-party organisers . This project bridges the gap between venue management and partners , promoting environmental stewardship and enhancing the success of exhibitions by offering sustainable booth options that appeal to eco-conscious visitors and exhibitors .
The partners ’ collaboration also highlights the importance of involving suppliers in sustainability initiatives . It not only strengthens the exhibition industry ’ s sustainable value chain but also encourages exhibitors and organisers to adopt more sustainable stand-fitting choices .
By setting a powerful example , the partners inspire others to adopt similar practices , contributing to a greener and more sustainable future for the industry .
ADITUS Runner up for the UFI Award , ADITUS , has , for 26 years , been a premier EMEA region # eventtech supplier and industry pioneer , unifying registration , admission control , and event marketing for trade shows and conferences . The company is headquartered in Hannover , Germany , with subsidiaries in Dubai and its most recent addition in 2023 , located in the UK .
Annually , 50 million attendees access events worldwide through ADITUS ’ s comprehensive ticketing and admission control solutions . The company ’ s focus on # visitorgrowth , # exhibitorvalue , and # digitalrevenue drives exponential organic growth , community engagement , and much
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welcome digital revenue streams . ADITUS says it has transformed registration from a ‘ necessary evil ’ into a powerful driver of sustainable growth and brand awareness , with added registration technology value that enables organic growth , content , and community engagement . Such an approach maximises organic reach , enhances return-on-time , encourages early registrations , activates exhibitors and speakers , and empowers brand ambassadors .
Integrating L . I . ADITUS ’ s entry for the 2024 UFI Industry Partners Award , in collaboration with LinkedIn and the VDA , highlights a project that has significantly enhanced collaboration among industry partners , fostering impactful engagement across the ecosystem . The integration of LinkedIn into the registration process has enabled organisers to cultivate lasting connections with their audience beyond events . This initiative not only supports community maintenance but also aims to expand and energise it over time .
From the outset , the joint initiative aimed to maximise the untapped potential of registration to drive visitor growth , enhance organic reach , and elevate brand visibility for organisers and exhibitors .
The ADITUS x LinkedIn Community Builder v2.0 sets out to address key industry challenges , such as limited engagement options on event websites , late registrations impacting sustainability , the need for strategies to boost ticket sales , and the demand for better attendee insights .
By integrating LinkedIn Events into the registration process , ADITUS became LinkedIn ’ s first development partner , creating a game-changing tool that enhances organic reach , visitor growth , and community engagement . In its adoption , VDA ,
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Above : Green stand design Fiera Milano / Montecolino style |
organisers of the IAA Mobility , experienced remarkable efficiency and results , transforming their approach from a ticket shop to a vibrant community hub .
This collaboration has yielded more benefits than initially anticipated . The tool empowers brand ambassadors and elevates organisers to thought leaders , achieving a set-up time of under two minutes at no cost for ADITUS clients . Tim Benedict Wegner from VDA summarised the impact : “ Even if you don ’ t do anything at all , your ROI is positive ,” highlighting the transformative potential of this partnership . One simple tool has resulted in many more benefits than initially anticipated , emerging as a game-changing registration marketing solution – free of charge or if you so want : ORGANIC .
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