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Supporting start-ups and innovation eMerge Americas actively supports start-ups through mentorship programmes , networking opportunities , and a pitch competition with a $ 520,000 investment prize . Over 1,000 start-ups have graduated from their accelerator programme , raising $ 2.5bn and achieving significant exits .
The eMerge conference not only boosts the local economy but also positions Miami as a leader in the global tech landscape .
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Heads will spin : Greg Topalian ’ s vision for the future of events Greg Topalian , chairman of Clarion Events North America , shared his bold predictions for the next decade in the events industry at ECEF in DC . Prediction 1 : Hybrid events will become more dominant – Hybrid events will become the norm , blending physical and virtual experiences to expand reach and engagement . Prediction 2 : Data-Driven Personalisation – Data analytics will revolutionise attendee experiences , offering highly personalised content and networking opportunities . Prediction 3 : Sustainability as a Standard – The continued growing importance of sustainability , predicting that eco-friendly practices will become industry standards . Prediction 4 : Technological |
Innovations – The integration of advanced technologies like AI and AR will redefine event interactions and enhance immersive experiences . Prediction 5 : Evolving Business Models – A shift in business models , with increased focus on year-round engagement through digital platforms and community building . |
ECEF 2024 polling results : Insights for the exhibition industry The ECEF 2024 survey offered more valuable insights into the current state and future trends of the exhibition industry . Key findings included : In-Person Events Reign Supreme : Attendees continue to trust in-person events , with 80 % showing confidence , significantly higher than virtual alternatives . 2 . Exhibitor Concerns : 35 % of exhibitors are considering corporate events over traditional exhibitions , up from 17 % in 2023 , highlighting a shift in strategies . 3 . Event Personalisation : Data-driven personalisation is becoming crucial , with attendees preferring customised agendas and immersive experiences . 4 . Sustainability Focus : Eco-friendly practices are now a standard expectation , driving the need for sustainable event solutions . 5 . Technological Integration : The use of AI and AR is set to enhance event experiences , making tech integration essential for future success . |
Above : Keynote speaker Melissa Medina |
Navigating the future : Key insights from CEIR ’ s latest trend data As the exhibition industry continues to evolve , understanding the latest trends and metrics is crucial for success . The Center for Exhibition Industry Research ( CEIR ) presented its 2024 trend data at ECEF 2024 .
The CEIR Index revealed that industry benchmarks are rebounding but with varying degrees of recovery . The Event Performance Analyzer , a key tool from CEIR , allows organisers to visualise their event ’ s performance against industry standards through user-friendly charts and forecasts . This tool is invaluable for identifying growth opportunities and areas needing improvement .
Research supporting business needs CEIR ’ s extensive research portfolio supports diverse business needs within the exhibition industry . Notable reports include :
• 2024 CEIR Index Report : Provides a comprehensive analysis of current trends and future projections .
• 2023 CEIR Census Report : Offers detailed demographic insights and attendance data .
• Attendee Acquisition Trends : Explores effective strategies for attracting and retaining attendees .
• Exhibit and Sponsorship Sales : Highlights approaches that drive revenue growth through effective sales strategies .
Industry challenges and opportunities The CEIR data underscores both the challenges and opportunities facing the exhibition industry . The impact of the Covid-19 pandemic is still evident , with a shift towards hybrid events and increased digital engagement . However , the industry shows resilience and a strong potential for growth as it adapts to new market dynamics . EW
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