SISO
Making conferences worthwhile : Key strategies for maximising value
Vincent Polito , CEO of the Society of Independent Show Organisers ( SISO ), brings up the ‘ C ’ word and offers some basic tips for making conferences a successful part of the exhibition package
s I was preparing this
A article , I returned to a coaching strategy I employed when I was coaching basketball . When things go awry , rather than complicate matters , I went the other way , back to the basics . With that in mind , as we all are about to embark on the very typical last five months of the year , conference deluge , here are some tips .
Conferences offer unique opportunities for professional growth , networking , and industry insight . To make conferences truly worthwhile , both organisers and attendees must adopt strategic approaches . Here are key strategies to ensure that conferences deliver maximum value .
1 . Clear objectives and themes Organisers should define the conference ’ s purpose and desired outcomes clearly . A well-defined theme , such as ‘ Optimisation ’ or ‘ Innovation ’, provides a cohesive framework for sessions , discussions , and activities . SISO ’ s August Leadership Conference has ‘ Optimisation ’ as its focus .
2 . Engaging and relevant content Organisers must curate a programme that addresses current industry challenges , emerging trends , and practical solutions . Interactive formats such as workshops , panel discussions , and breakout sessions can enhance engagement and facilitate deeper learning .
3 . Networking opportunities Conferences are prime venues for networking , offering attendees the chance to connect with peers , experts , and potential collaborators . I often have had the highest quality conference experiences in the white spaces of an event .
4 . Personalised experiences Personalisation can significantly
Right : Vincent Polito
“ To make conferences truly worthwhile , both organisers and attendees must adopt strategic approaches ” enhance the conference experience . Offering customisable agendas allows attendees to select sessions and activities that align with their interests and professional goals .
5 . Interactive and hands-on learning Interactive and hands-on learning experiences are more impactful than passive listening . Workshops , case studies , and live demonstrations encourage active participation and practical application of knowledge .
6 . Follow-up and continuous engagement The value of a conference extends beyond the event itself . Encouraging attendees to stay connected through social media groups or professional networks can foster ongoing collaboration and knowledge sharing .
7 . Leveraging technology Technology plays a pivotal role in enhancing the conference experience . Utilising conference apps improves attendee engagement Additionally , data analytics provide valuable insights into attendee preferences and behaviour , informing future event planning .
Left : A lively SISO breakout session
8 . Evaluating and improving Continuous improvement is essential . Regularly reviewing and adapting the conference format , content , and logistics based on feedback ensures that the event remains relevant and valuable . Work begins on the next conference when the current one starts , if not sooner !
Always keep the basics top of mind ! EW
www . exhibitionworld . co . uk Issue 4 2024 17