Stateside with Stephanie |
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at the table . Naturally , partners expect commercial opportunities as part of their sponsorship , but are requested to be judicial in how they do so . Members don ’ t want to be ‘ sold to ’.”
Community organisers should embrace having an Advisory Committee and listen to their guidance . As the ‘ eyes and ears ’ of their industry , their views , knowledge , and pain points are current , unlike last year ’ s member or event surveys .
Brewster ’ s advice for those starting the community building process within their own industries is :
• When you are dealing with senior level people , be clear
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in all your communications .
• Clearly communicate your community ’ s value proposition . ( Sensing a trend ?)
• Explain the organisational structure of the community to your community .
• State whether the community is non-profit , not-for-profit , or for profit .
• Communicate community members ’ participation expectations .
• Repetition in sharing important things ( value proposition ) cannot be stressed enough .
• Your members will communicate with each other directly , so sometimes
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Above : Mark Brewster , CEO of explori and chairman of ELX |
misunderstandings or rumours may spread like wildfires . By staying deeply involved with your community , they can be quickly diffused .
• Provide a membership platform for members to easily communicate with each other . If it ’ s not proprietary , then use Slack , WhatsApp , or private LinkedIn groups .
Communities , when they work , can be invaluable sources of trends , information , contacts and more within the industries exhibitions serve .
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