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UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Monica Lee-Müller UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Kai Hattendorf focuses on the importance of collaboration
INSIGHTS & INTERVIEWS
31-33 Data Glenn Hansen talks to exhibitor marketing expert Robyn Davis about the power of metrics
34-35 The power of three EW speaks to Stephen Murtagh about achieving realistic exhibitor ROI objectives
46 Rising sun in the east Bjoern Kempe discusses the latest changes in the MICE landscape
FEATURES
12-15 Stateside with Stephanie Stephanie Selesnick looks into how Gens Y and Z interact with shows
Far left , top Logistics , pages 25-29
Left : UFI Global Barometer , pages 20-23
Far left , bottom : The power of three , pages 34-35
Left : AEO Excellence Awards , page 50
20-23 UFI Global Barometer The UFI Global Barometer points towards the industry ’ s bounceback
25 Logistics EW dives into the challenges posed by Brexit , rising freight costs and limited capacity
39 Marketing Kara Neill says that with the death of third-party cookies coming next year , it will be more important than ever for marketers to know exactly who their customers are
THINK TANK
11 Dealmakers Steve Monnington casts his eye over the M & A landscape
17 SISO Ross Pike addresses sustainable and reusable exhibition stands
41 Recruitment Trevor Foley explores developments in the current job market
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