From 2020 until 2022 , TISE saw a 13 % increase in attendees under 40 . One factor for the increase is due to Covid fears with older buyers sending younger ones in their places . However , a bigger part of this increase is that TISE provides year-round engagement and community building with their audience using closed Facebook Groups . They also consistently produce and share content via TISE TV , a new online broadcast network developed by their team during Covid . She said : “ We created separate groups for
2021 and 2022 . The largest group of users are between the ages of 25-34 . Facebook is great for pulling data – and it ’ s free .”
Swayze joins private Facebook groups in their industry space . She advises approaching those administrators with support . ►
Left to right : Liz Irving , Sydney Nolan , Joe Kowalsky , Michelle Henning Swayze
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