Seven tips for successful events
Digital events platform ExpoPlatform offers seven tips for organisers to use to help their attendees make the most of their events and tech platforms
– and easy to navigate . It should be quick to install , without hassle .
4 . Reward use of platform features
Encourage attendees to explore the features of the event platform and award points for each new activity . Once they have collected a certain number , they can be rewarded with products like a branded item or a digital gift coupon .
6 . Testimonials
1 . Onboarding videos and guides
Event participants need a starting point . One of the most effective ways is to send out clear instructions for their first steps . Include links to detailed onboarding videos and howto guides that introduce them to the event and what the platform does .
3 . Meeting requests
People yearn for social connections . It ’ s a good idea to trigger these instincts by getting your customer support team to communicate with delegates after they have registered . They ’ ll feel more comfortable using the platform if they get a meeting request from another person .
Running testimonials on social media , ads and emails by those who have had a good experience with your platform is a great way to encourage other attendees to explore what the platform can offer .
7 . Joining an event community after registration
2 . Training sessions and workshops
Learning event technology platforms can involve a steep learning curve . Webinars can be organised for pre-event training and workshops so participants can experience the platform first-hand .
4 . Easy mobile app installation
A highly optimised mobile app of the platform can significantly boost attendee registration for your event . Make sure the app is available on all platforms – iOS , Android , Windows
Promoting your event platform through social media or other channels highlights the opportunity to join an exclusive community by joining the platform . Your community should have a value proposition to encourage more registrations through membership perks , offers , early access to events , or products .
40 Issue 4 2021 www . exhibitionworld . co . uk