UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Anbu Varathan UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
In this issue :
NEWS & OPINION
5 EDITOR ’ S NOTE 6-7 GLOBAL UPDATE 9 UFI : Showcasing success
INSIGHTS & INTERVIEWS
12-13
LATIN AMERICA Paul Woodward taps into the Guadalajara Factor
15-17 CHINA IN THEIR HANDS Paul Woodward talks to key organisers leading the revival in China and highlights GIPR statistics
FEATURES & RESEARCH
31
32-33
37
THINK TANK
19
Top left , 20-21 Stateside walking in your exhibitor ’ s shoes and SISO conference preview
Top right , 22-25 Meet the CEO : Simon Foster on future plans
Bottom left , 27-28 Düsseldorf Messse ’ s Wolfram Diener in the hot seat
Bottom right , 44-45 White Paper from industry troika reimagines future
BPA ON DATA STANDARDS Auditor BPA ’ s president Glenn Hansen adds to the big data ownership debate
BARBARIANS AT THE GATE ? Paul Colston reflects some heated debate and strong organiser views on a very hot topic
FELLOW TRAVELLERS Paul Woodward calls for a unified global approach to travel in order to aid the trade fair recovery
DEALMAKERS Steve Monnington spots an appetite for strategic tie-ups and digital businesses
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position . |
49-50 |
GLOBAL RECOVERY INSIGHTS Explori MD Sophie Holt guides us through the company ’ s latest research on the sector |
47 |
NEXT CALL TO ACTION Trevor Foley is in campaigning mood and says industry must get ready to rumble |
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Issue 4 2021 3 |