GED
2019 Exhibition World/UFI
GED Award winners announced!
Here we list the winners
of this year’s Global
Exhibitions Day (GED)
Awards, decided by a
panel of senior staff
from UFI, based on
entries registered
via the GED Online
Reporting Tool. In
coming issues we will
look in more detail at
what made these entries
winners:
1. TALENT PROMOTION
AWARD
Winner — Accademia Fiera
Milano (Italy)
Accademia Fiera
Milano produced an
online campaign to show
how passionate many
young talents are about
exhibitions and and
they want to engage in
particular with Millennial
and Gen Z audiences
by communicating on
Instagram with GIFs and
stories. Activities included
pictures and messages
from students with the
GED19 sign; video with
works of art made by the
students entitled ‘What
are exhibitions?’, and a
growing GED tag cloud.
2. HIGHEST PROFILE
ONLINE ACTIVITY AWARD
Winner — IELA
(Switzerland)
IELA launched four
initiatives with a special
focus on promoting career
opportunities in the
industry. The first is the
w w w.exhibitionworld.co.uk
Event Logistics Horizon
Project, a campaign for
active data collection that
demonstrates how data
sharing and teamwork
works towards one
common goal.
The second is their Voices
of the Exhibition Industry
initiative that highlights the
job opportunities within
the industry.
The third is an Instagram
Voices of the Exhibition
Industry Panel, sharing
the experiences of people
working in events along
with pictures of onsite
teams.
The fourth is Career
Opportunities in the
Exhibition Logistics
Industry where
IELA staff offer their
recommendations.
3. BIGGEST SCALE
PHYSICAL ACTIVITY
AWARD
Winner — IEIA (India)
IEIA initiated a campaign
to celebrate GED19 across
India with branded
T-shirts and caps sent to
all member organisations
and celebrations were
held across 200 member
offices with the combined
involvement of 4,000
exhibition industry
individuals.
Joint celebrations were
also held in Delhi, Mumbai,
Hyderabad and Jaipur
at venue members and
public locations involving
industry stakeholders along
with activities, and a special
webinar for exhibition
industry professionals at a
talent promotion initiative.
IEIA representatives also
met government officials
to advocate the support
and development of the
exhibitions sector.
4. MOST CREATIVE
ACTIVITY AWARD
Winner — Belgrade Fair
(Serbia)
Belgrade Fair printed a
limited edition postage
stamp to commemorate
GED19. It was designed by
the Post of Serbia with the
GED19 logo incorporated.
They also designed a
special GED19 postcard.
On 5 June, the Fair
opened the Design
Exhibition by students
of Belgrade University’s
Faculty of Architecture. The
main topic was Affordable
city – an integral design
of urban regeneration of
the Belgrade Fair ambient
environment. Dignitaries
from both the public and
private sectors, academic
community, City of
Belgrade and Chamber of
commerce participated.
5. INDUSTRY IMPACT
AWARD
Winner — Zagreb Fair Ltd.
(Croatia)
Zagreb Fair organised an
international conference
entitled ‘Exhibition
Industry - disruptor or
disruptee?’ to mark its
110th anniversary. Goals
included revealing the
impact of tradefairs and
events in the new business
reality of interconnected
economies and exploiting
the industry’s potential as
an export, investment and
communication platform
in the real and virtual
arena, and for sharing new
knowledge and insights for
transformation in the era of
digitalisation
During the conference,
the Mayor of Zagreb
backed the Fair’s plans to
build a new multi-purpose
exhibition and congress
facility on the property.
The Fair is also seeking
government support for
this investment.
Kai Hattendorf,
UFI MD and CEO said: “I
would like to congratulate
the winners for their
thoughtful initiatives that
showcase and promote
the exhibition industry.
The winning entries are
diverse and highlight the
enthusiasm that exhibition
professionals bring to the
industry. The quality of
entries in general was high
and we were delighted to
witness the involvement of
all age groups and statuses,
from young professionals
starting out in the industry
right up to decision-makers.
A huge thank you to all those
companies and associations
who dedicated time and
effort to their GED19
campaigns and contributed
to its success.”
Issue 4 2019
7