Americas
Eldorado hails Caesars in $17.3bn acquisition
ldorado Resorts, an
American hotel and casino
MCI Group acquires USA-
based Sentergroup
company and Caesars would hold 49%.
The transaction is subject to approval
MCI Group has announced the acquisition of
company, is to acquire of the stockholders of Eldorado and Sentergroup, Inc., an association management
Caesars Entertainment in Caesars, as well as the approval of company headquartered in Chicago, Illinois.
a cash-and-stock transaction with a total applicable gaming authorities, and is value of $17.3bn. expected to be completed in the first half in the USA and allows MCI to extend the
of 2020. scope of association management services for
The combined company will retain the
Caesars name, providing its guests with
Caesars Entertainment is in the
This acquisition continues MCI’s growth
clients, including both professional and trade
access to 60 casino–resorts and gaming process of constructing Caesar’s Forum facilities across 16 US states. This will in Las Vegas, a $375m, 60,000sqm event include Caesar’s Palace, Las Vegas. venue it unveiled last July. Caesars Forum Officer, concluded: “We have seen healthy
will contain the world’s largest pillarless growth in the United States. It is a market
ballroom. with unlimited potential for us. MCI’s strength
After the deal is complete, Eldorado
would own 51% of the combined
organisations.
Sebastien Tondeur, MCI Chief Executive
is knowledge of local markets, combined
with a long track record of international
developments. This advantage cannot be
Feathr acquires agency Springful
matched by local companies. This acquisition
in Chicago is a small step on our path of further
integrating and developing the USA platform to
igital marketing company was managing more than 50 clients within deliver our clients a unique blend of expertise
Feathr has announced a year of launch. and innovation”.
the acquisition of digital
ad agency Springful. Both
companies are based in Florida, USA.
The acquisition also adds five new
employees to the Feathr team.
After doubling in size in the last two
With the acquisition of the Chicago team,
MCI Group’s presence in the USA grows to
350 employees across six offices. This is a
years, Feathr moved in March 2019 to substantial part of the MCI community, which
increased demand for Feathr Concierge, a Gaineville’s Nimbus building, a 14,000sqft is comprised of 2,500+ professionals in 60
service which helps customers set up their office in the city’s growing Innovation offices and 31 countries.
accounts, plan campaign strategies, design District.
The acquisition comes following an
collateral and ad creatives, and launch and
optimise campaigns.
Springful partnered with Feathr in late
2017 to help bring Concierge to life, and
Aidan Augustin, President and co-
founder of Feathr, commented: “We are
now providing managed services to more
customers than ever before.”
BPA Worldwide audit reports 175,212 visitors for
CES Las Vegas
lobal auditor BPA Worldwide
has announced the results show at the Las Vegas Convention Center
of its CES 2019 event audit welcomed 100,783 attendees; 68,064
and confirms 175,212 exhibitor personnel and 6,365 members of
unique visitors and exhibiting staff were
in attendance during the four-day event,
January 8-11, 2019, in Las Vegas.
BPA will also now assist CES, an
annual event organised by the Consumer
the media.
BPA will again provide the independent
audit for CES Asia in Shanghai, China, in
2019.
The 2018 CES Asia event boasted
Technology Association, with the process of 46,748 in total unique attendance last
becoming an UFI Approved Event and an year, including 42,260 domestic and 4,488
IAEE Certified Exhibition. international visitors.
w w w.exhibitionworld.co.uk
Above: MCI’s growing US presence
According to the BPA report, the CES
“This acquisition
in Chicago is a small step
on our path of further
integrating and developing
the USA platform
to deliver our clients a
unique blend of expertise
and innovation.”
Issue 4 2019
21