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held with over 70,000 visitors , including 10,000 from overseas .
There were many visitors from China , Taiwan , and South Korea participating , and lively business negotiations took place throughout the venue , making us feel that we have almost reached the level that existed before the pandemic .
Tell us about the future programme of exhibitions planned by JMA in the year ahead , including at the Big Sight venue . In July , we will hold TECHNO- FRONTIER , which is a specialised exhibition for electronics and mechanical parts ; INDUSTRY- FRONTIER , which focuses on smart factory , maintenance and resilience , will gather products related to factory and construction .
In September , we plan to hold Logis-Tech Tokyo-INNOVATION EXPO , which is related to logistics , and INCHEM TOKYO , which is related to chemistry and plant .
In November , we have the Japan Home & Building Show , which is related to housing , architecture , and construction , and the following February , the largest specialised exhibition for hotels and restaurants in Japan , HCJ . In March , we plan to hold FOODEX JAPAN , the largest exhibition in Japan for food and beverage .
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What are the main challenges for the company organising events in the new environment , post-Covid ? What about recruitment , is that harder now as many people have left the events industry , certainly in other countries ? Regarding participation and attendance , we believe that the fact that each company has not been able to engage in sufficient |
business activities due to the Covid-19 pandemic has led to more active participation . Particularly , participation from overseas is more notable , and we have heard many voices expressing a desire to expand the scale of participation over the next year .
However , considering the industry as a whole , securing personnel has become a challenge . In particular , it is difficult to secure various construction workers , security personnel , and those who operate at the venue . In addition , labour costs have increased significantly . Furthermore , the prices of materials have risen due to the impact of the energy price hike .
Give us some insights into general trends in the Japanese exhibition market and MICE in general . Where is the investment in venues going and how is the industry making its mark on its return ? Are we at 2019 levels yet ? During the pandemic , many exhibitions switched from physical to online , and there was a proliferation of hybrid exhibitions that combined both . However , now it is becoming recognised that the value of physical exhibitions cannot be fully compensated for by online exhibitions . Visitors desire to see and touch products directly , and to meet and talk with exhibitors , leading to a renewed appreciation for the value of physical exhibitions . Visitor numbers are approaching levels seen in 2019 .
How prominent are foreign organising companies in Japan . Who are the main players and do you co-operate with them
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“ Securing personnel has become a challenge . In particular , it is difficult to secure various construction workers , security personnel , and those who operate at the venue .” |
at JMA ? Any joint ventures ? We are aware of RX Japan , Informa Markets Japan , Messe Frankfurt , Messe Dusseldorf , and Comexposium Japan . We exchange information and have meetings regarding collaboration on joint projects .
Do tell us about the key industrial sectors for Japan ’ s economy – presumably they are reflected in the popular exhibition market ? There are exhibitions for almost every industry and business sector . The Japan External Trade Organisation ( JETRO ) provides information on trade shows and exhibitions that you may find useful : https :// www . jetro . go . jp / j- messe /
What is JMA ’ s future development strategy and its messages to foreigners either wishing to visit or exhibit at your trade shows in future ? JMA is an organisation that is committed to contributing to the development of industries , and therefore we are continuously working towards developing and reforming our activities in response to social and industry challenges , as well as the needs of our customers .
The Japanese market demands high-quality products and services with added value , and we actively invite overseas exhibitors to participate in our exhibitions . Moreover , Japanese companies also consider conducting business transactions in overseas markets , so we would like to invite overseas buyers to attend our exhibitions . We hope that your readers will utilise JMA exhibitions for their business matching needs .
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