Insights
Stand and deliver – with innovation
Oleksandr Skobtsev , CEO of Ukraine-based MEET FUTURE runs the rule over some innovative technologies for stands and brand zones creation
S tands and brand zones are the most effective tools for attracting potential customers and partners at large exhibitions .
The main task of a stand is to draw in visitors to learn more about the company . In order for a stand to effectively fulfil its role , it must be bright , attractive and stand out .
Stand development usually goes through several stages . First of all , we study the client , their style and tone of voice . Next , we define the tasks that the client would like to solve at the event .
Then , we begin to develop a creative idea , offering several options of 3D visualisation and , using models , clearly demonstrate how it will look .
Having agreed with the client on the design of the stand , we can move on to building it up at the event .
Let ’ s take a look at technologies that can be used to create stands .
LED screens The use of LED screens is one of the main trends in recent years in the developing of stands . LED screens not only look impressive , they are also multifunctional – you can display video content on them and convey information about your company or product .
A typical such stand would consist of six-metre high LED screens .
Kinetic installations Kinetics is a technology which enables us to create a show beneath the ceiling . Lighting objects that are suspended on special motors , begin to glow and fall / rise at certain moments , creating beautiful synchronous movements . The classic version of objects that are used in kinetics are balls . LED strips , LED tubes , mirrors , jellyfishchandeliers or even huge luminous flowers . This impressive effect will draw attention to your stand .
Lasers Traditionally , the laser is used in the dark , and in order to see it better , smoke is necessary . But with stands it is possible to use narrowly focused laser radiation to outline individual elements of the stand . Also , you can use LED objects with an RGB strip , which doesn ’ t shine with a solid line , but has the ability to be controlled pixel by pixel .
Robo-hand Robo-hand may become a part of an innovative stand . It can have a prescribed program of movements or be a part of an interaction . Robohand can move small objects , pour drinks instead of a bartender and also point a laser .
Augmented Reality ( AR ) Using this technology you can combine digital images with physical space and create an interactive experience for visitors . With the help of AR product presentation , testing can be carried out , exhibition visitors can experience the benefits of the
Oleksandr Skobtsev
product and enjoy a much more exciting interactive experience .
Beacons Beacons are small wireless transmitters that can send radio signals to nearby Bluetooth-enabled devices such as smartphones , smartwatches or tablets . Beacons can send a message to the visitor with an invitation to visit the booth , offer promo codes , discount coupons , flash sales . Beacons help organisers connect with attendees and gather feedback , improving the visitor experience .
Interactive flooring By installing cubic LED lamps with proximity sensors , you can change the colour of the floor when a visitor steps on it . Thanks to this , you can not only surprise the exhibitor , but also add your own version of Twister or a dance game to the interaction with the stand .
Aside from the technologies outlined above , another way to interact with event attendees when they visit a stand is by using interactive digital games .
Gamification can increase exhibitor engagement . An interactive game can draw attention to your booth , help gather participants ’ contact information and encourage them to stay near your stand . Games that involve mobile phones can help exhibitors to upload photos and videos from your stand to their social media accounts , and in this way spread information about your business outside of the show .
Innovative technologies can really help to create a more exciting interactive experience for visitors to interact with your stand and make that exhibition experience deeper , more interesting and , hopefully , more productive .
22 Issue 3 2023 www . exhibitionworld . co . uk