Sponsored content
Unlock your event ’ s potential in Thailand , where connections thrive
T he global exhibitions industry is defined by its ability to help us connect ; to industry , to other professions , to markets and potential partners overseas and , of course , to one another . For any organiser of international trade events , the ability to connect your audience with industrial opportunity is crucial to success .
This ability also happens to be a core objective of our Thailand Vision 2030 , established to direct capital and resources into eight of the country ’ s key industries including tourism , wellness & medical , food , aviation , future automotive manufacturing , technology and finance .
More than US $ 1.1bn has already been approved this year for investment in EV manufacture , renewable energy , logistical infrastructure and equipment . The next four years will see this investment extended to include agriculture , food , medical , smart electronics and digital and creative enterprise , via our national investment promotion policy .
This investment is great news for overseas businesses keen to invest ; and even better news for international exhibition organisers seeking to connect their audiences within these industries .
Connecting you to opportunity Geographic connectivity is no less important to the success of international events , and as an established regional transit hub Thailand is dedicated to increasing the number of visitors at its events from ASEAN countries .
The ASEAN Economic Community ( AEC ) has a combined GDP of US $ 2.8 trillion , making it the fastest-growing Indo-Pacific economy after China and India . Thailand has invested US $ 25bn in infrastructure projects that improve connection to these countries , increasing its value to international organisers seeking to connect with these countries , as well as China , Japan and the CLMV
Chiruit Isarangkun Na Ayuthaya
countries Cambodia , Laos , Myanmar and Vietnam .
Within Thailand ’ s borders there is opportunity in every town and city . The capital Bangkok may have 14 exhibition centres , 160,000sqm of exhibition space and more than 100,000 rooms , but TCEB is keen to present organsiers with opportunities from across the country .
A local partner supporting global growth Chiruit Isarangkun Na Ayuthaya , president of Thailand Convention and Exhibition Bureau ( public organisation ), or TCEB , emphasises the organisation ’ s focus on four key sectors : Food Security , Creative Soft Power , Health-Tech Innovation , and Urban Quality of Life & Mobility . These sectors , identified for their economic and social impact potential , are considered crucial to Thailand ’ s future development . TCEB envisions the MICE industry as a catalyst , driving these sectors to become national economic strengths and positioning Thailand as a high value-added Asian MICE destination .
TCEB ’ s current organiser-focused initiatives include the Thailand MICE One-Stop Service ; marketing assistance ; regional competitor analysis before the event ; and an audit service afterwards . On the visitor side , fast track lanes for MICE arrivals and free visas extended to countries including China , Kazakhstan and India , demonstrate our commitment to simplifying the visitor experience .
Exhibitions play a significant role in the growth of industries around the world . Are you ready to make your mark in the global exhibitions industry ? EW
Discover the possibilities that await you in Thailand . Contact TCEB to start planning your next successful event on exhibitions @ tceb . or . th
www . exhibitionworld . co . uk Issue 3 2024 39