Exhibition World Issue 3 2024 Issue 3 | Page 3

Contents
UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Geoff Dickinson UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .

In this issue :

NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : CEO Kai Hattendorf celebrates the coalitions of the willing
INSIGHTS & INTERVIEWS
17 AEO : Chris Skeith reflects on the recent AEO Forums
18 EU Dialogue : EEIA takes the business events message to Brussels
20 Standing Out : Booth builders and designers offer insight on
innovation
24 UK organiser listing : Phil Soar compares UK organisers by size and turnover
FEATURES
Far left , top : Conventional approach at US elections , page 14
Left : Tech tools on the showfloor , pages 48-49
Far left , bottom : GES on rebuilding a workforce , page 43
Left : Continuing impact of IMEX , pages 52-53
30 Copetition : Matt Denton talks about dmg Events ’ copetition strategy in the Middle East
44 Singapore style : STB ’ s Chi Chuan Poh on future success Made in Singapore
26 Rwanda : Report from UFI ’ s MEA Conference in Kigali
37 The South Africa effect : EW meets RX Global South Africa MD
THINK TANK
11 Dealmakers : Steve Monnington casts his eye over the M & A landscape
54 Recruitment : Back to normality : tfconnect MD Miranda Martin notes the ‘ great return ’ is underway
www . exhibitionworld . co . uk Issue 3 2024 3