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beginning . Our focus is a cross platform concept design and not a focus on material changes per se . Trying to maximise the impact for exhibitors can work with reducing emissions at the same time , if we allow this to happen with the concept cross platform and modular . This reduces material being used and put to recycling / upcycling or going to waste .
Looking at all event formats holistically allows stakeholders to achieve the goals promised . We don ’ t think in single events , but rather about multi-platform kits . Modularity is key . Like a Lego house for events . It is not about putting lots of limits to design or flexibility .
We also pay attention to scale the concept ideas and allow individuality at the same time to grow within those frameworks . Economy of scale creates massive impacts towards sustainability and allows collaboration across the globe .
How is the competitive landscape looking ? The competitive landscape is enormous . However , making a difference is about why you do things and how your teams execute things . The individual interpretation of demands is key and the steering capacity of holistic projects across the entire value chain is key to success .
Bringing the perfect expertise to the table for holistic concept and execution is key . Collaboration is important to make this work . Thus , we rather collaborate to increase value instead of trying to do everything by ourselves .
How are you attracting the future talent ? We are trying to come across with a passion about the ‘ Why ’ we do things the way we do . So far , it is working out . This includes taking responsibility for general topics of our industry to support credibility in the market .
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Our major goal is to attract talents that are looking for creative freedom to achieve the goals we stand for . We are trying to inspire people in our organisation that we represent a great team in a great industry .
Benjamin Bruder , CEO Octanorm : What are your company ’ s main innovations ( bespoke versus shell )? Illuminated extrusions . This year we won the German Design Award with our OCTAlux system . Highquality COB LEDs integrated into the profiles provide uniform illumination and highlight the contours of the booth . We combine the full RGB colour spectrum with the stability of aluminum profiles . Perfect for an open booth architecture that shines in corporate colours . In combination with our OCTAwall pro frame system , for example LED video walls can be easily integrated into the booth design .
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What are you doing on sustainability ( reusable / permanent - better stands )? Sustainability is an integral part of our philosophy . Our systems use secondary aluminum , which requires 95 % less energy to produce than primary aluminum . It is of high quality and durability , ensuring decades of use . Forty years ago we established the OSPI ( OCTANORM Service Partner International ) network of exhibition builders . With |
Above : Left to right , Benjamin Bruder , Caroline Bee , Jörg Zeissig |
more than 100 partners worldwide , so we can save up to 65 % of CO2 emissions by reducing transportation distances through globally distributed staff and material warehouses .
What are you doing to attract future talent ? We emphasise corporate culture and work-life balance . We foster an inclusive , open and transparent environment where everyone feels comfortable , valued and empowered . Combined with several benefits , we are attracting younger talent with our vision and mission .
What are you observing on market trends ? In general , booth sizes are shrinking , so there is less space to stand out from the crowd . As a result , brand messages are increasingly displayed on large LED screens , which convey more information quickly than fabric graphics . System construction is also becoming more important for its sustainability , allowing booths to be set up and taken down repeatedly . This reduces costs and waste in the long run , and saves time . EW
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