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Deutsche Messe unveils new brand for Messegelände Hannover
D eutsche Messe is unveiling its new product brand dedicated to marketing its venue business in Hannover . The redesign focuses on putting the needs of event organisers front and centre , highlighting the offerings of the exhibition grounds . With the motto ‘ Event Your Business ’, a renewed design , and a refreshed website , Deutsche Messe aims to make a significant impact .
In a conversation with Robert Bachmann , director of venue sales at Deutsche Messe , it becomes clear that the name of the new product brand – Messegelände Hannover – was chosen deliberately .
“ We want to clearly emphasise our main product – our unique exhibition grounds ! Our vision is to offer leading industry solutions and seamlessly integrate event services into our venue ,” says Bachmann . While Deutsche Messe remains focused on its core business of international flagship trade fairs , it also presents additional opportunities . The versatile venue offers space for corporate events , conferences , large-scale events , and concerts . Each year , numerous inspiring and spectacular event formats take place at Messegelände Hannover .
Messegelände Hannover offers event organisers unique combination possibilities that enable seamless integration of exhibition , conference , and open-air spaces . With state-ofthe-art halls , flexible conference rooms , and expansive outdoor areas , organisers can realise a variety of formats and event concepts . These diverse options create ideal conditions not only for industrial goods trade shows like Agritechnica , EuroTier , EMO Hannover and IAA TRANSPORTATION . “ Every one of our guests enjoys coming here because they associate our venue with unique emotions , experiences , and encounters ,” Bachmann says .
Deutsche Messe aims to leverage this emotional connection to
Right : Deutsche Messe
n Check out the brand new website : www . messegelaende . de n Contact : guestevents @ messe . de attract even more guest events to Hannover and its exhibition grounds in the future . With ITMA 2027 , we welcome another partner from the international trade fair league to our venue . Over the next five years , hagebau will hold a total of 18 events at Messegelände Hannover . The start has been successful . “ We look forward to this new chapter here and are convinced we made the right decision ,” assures Thorsten Gehrke , division manager at Hagebau Handelsgesellschaft , after the kick-off event , highlighting the smooth process on-site and the excellent co-operation with the team and service providers .
Ultimately , it is the people who create special moments : “ We could talk about over 75 years of experience . But we know that every event is unique – which is why we approach and support each project and every customer in this manner ,” says Bachmann .
And Deutsche Messe has big plans ahead . An extensive site development programme is currently underway , set to further modernise the halls and infrastructure . The in-house sustainability programme ‘ Fair2Future ’ aims to operate the exhibition grounds CO2-neutral by 2035 . The digitalisation of services will also be expanded – from visitor tracking and AI-supported visitor guidance to digital out-of-home displays . “ We think holistically ,” concludes Bachmann , “ we are taking venue marketing and the venue itself to a whole new level .” EW
16 Issue 3 2024 www . exhibitionworld . co . uk