UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Monica Lee-Müller UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
11 UFI : Kai Hattendorf outlines a music playlist that symbolises where the industry is at
INSIGHTS & INTERVIEWS
12-13 Klaus Dittrich Martin Fullard speaks with the CEO of Messe Munich about the new era for the German industry
16-17 UFI NGL Grant winners EW speaks with the winners of the UFI Grant scheme
18-21 Big Interview- Jimé Essink Paul Colston interviews an industry maestro
FEATURES
14 UFI Conference Review EW looks back at the UFI European Conference in Poznań
15 UFI European gallery Poznań in pictures
Far left , top UFI NGL winners at Poznań Conference , pages 16-17
Left : Jimé Essink , pages 18-21
Far left , bottom : Martin Fullard talks with Klaus Dittrich , pages 12-13
Left : UFI European Conference in Poznań , Poland , page 15
22-23 Stateside with Stephanie Stephanie Selenick talks with RX VP of digital Americas , Carlos Rodriguez
30-31 Superheroes EW dives into the Middle East Film and Comic Con , hosted at the ADNEC
THINK TANK
9 Dealmakers Steve Monnington tracks the latest acquisition activity in the industry
35 SISO Danica Tormohlen discusses the role of community in the evolving events landscape
36 Recruitment ESP Recruitment MD , Liz Sinclair , analyses the changing nature of recruitment throughout the industry
www . exhibitionworld . co . uk Issue 3 2022 3