World Exhibition S
The 2020 WESAs double in size as we ce
he World Exhibition Stand
Awards (WESA) campaign 2020
and the number of entries and
finalists have grown considerably
on last year – in fact doubling in size. Once
again judges have seen some incredible
examples of architecture and activation to
create compelling brand experiences in expo,
tradeshow and convention spaces.
The 2020 crop of entries involved more
brands than ever and the full list of winners
will be available at www.exhibitionworld.
co.uk in early June.
“These winning examples encompass a
broad range of business sectors, stand sizes
and brand objectives, demonstrating that
exhibitions remain a compelling part of the
marketing mix. Storytelling, engagement,
effective use of technology, design and
creativity are the hallmarks of this year’s
winning entries,” says WESA Campaign
Manager Lisa Farnfield.
“We encourage readers to view the videos
and photo galleries for all these stands on the
World Exhibition Stand Awards website,” she
adds.
These great examples of best in class are a
timely reminder during these difficult times
of the power of face to face and the winning
stands in the awards demonstrate that no
other media has the power of tradeshows to
connect.
Exhibitions will return and our need to
create effective architecture that allows
people to interact will mean more than ever
that storytelling, technology and creativity are
at the forefront of our industry as it evolves.
It’s essential, therefore, that as an industry
that includes venues and organisers,
we support effective stand design and
experiences in the same way that every
other media celebrates its most creative
practitioners.
Just as exhibitions are a multi-dimensional
medium so, too, many of these stands are best
understood through their video showcases.
www.worldexhibitionstandawards.com
www.exhibitionworld.co.uk