Event technology
ial
ution
has
ed a new
rtual events
allows the broadcasting of
ents via its platform.
nkedIn Virtual Events tool
ched in tandem with a new
ure on the professional
ing platform and represents
integration between the
inkedIn Live and LinkedIn
roducts.
e now being owned by
t, the new product is
from Teams or Skype,
icrosoft’s two other big video
. LinkedIn Virtual Events
the huge videoconferencing
is a merger of two products
edIn launched last year, the
o broadcasting tool LinkedIn
an offline, in person
ing product, LinkedIn Events.
unch is more than just a
tegration, however, and
is working with third-party
t broadcasters, including
, Wirecast, Streamyard and
.
w virtual tool allows users
te a native landing page
dIn, with a unique URL
te their event. They are
to stream the event using
Live. All events are listed on
inkedIn page.
can stream up to four
broadcasts into one
Event for multi-session
ns.
business world moves
virtual events, we recognise
ortant it is to equip our
rs with tools to bring the
nal community together —
real-time and at scale in the
y possible,” said Ajay Datta,
roduct in India at LinkedIn.
LinkedIn is already claiming
that Live now has 23 times more
comments per post and six times
more reactions per post than simple
native video.
Facebook, meanwhile, has
introduced a new video conference
tool and expanded its live streaming
features in an update rolled out in
April.
The video conference tool,
Messenger Rooms, will enable as
many as 50 people to participate
in a call, the company said in a
statement. It will display a tiled
layout of participant videos, up to
16 on desktop and eight on mobile,
resembling the design offered by
competitor Zoom.
Facebook users will be able to
share links enabling non-users to
join Rooms via a web browser on
both desktop and mobile, eliminating
requirements to download an app
or create an account as on other
services.
There will be no time limits on the
calls.
Facebook joins a crowded field of
companies rushing to dominate the
market for video meetings, as millions
of people locked in their homes
around the world are suddenly
reliant on the tools for work, school
and social life.
Facebook said in a statement there
were now more than 700m accounts
participating in calls on WhatsApp
and Messenger each day.
Microsoft Corp, Zoom Video
Communications, Cisco Systems Inc
and Alphabet’s Google also have rolled
out updates of their video meeting
tools while reporting record growth
since the lockdowns began.
Issue 3 2020 25