In this is
UFI – The Global Association of
the Exhibition Industry promotes,
represents and serves the interests
of the world’s leading show
organisers, fairground owners
and operators, major national and
inter national associations of the
exhibition industry and industry
partners. As a non-political
and non-profit organisation,
UFI’s main goal is to serve the
exhibition industry worldwide
and to emphasise its unique
marketing characteristics for the
development of world trade.
Present on six continents, in
84 countries, UFI is a unique
and neutral forum for dialogue
dedicated to all professionals
involved in the trade fair
business. Serving the exhibition
industry since 1925, UFI applies
its professional experience
and renown to providing its
members and the industry with
the extensive know-how required
to meet the challenges of everchanging
needs.
Being a member of UFI is a
proof of quality and international
recognition. Over 4,500 tradefairs
and exhibitions are organised by
its members. More than 900 of
these are international exhibitions,
app roved by UFI, based upon
strict and exacting quality criteria,
assuring excellent services for the
benefit of exhibitors and visitors.
UFI President:
Mary Larkin
UFI Managing Director/CEO:
Kai Hattendorf
UFI Head of Global MarComs,
Mina El Fazazi
17 rue Louise Michel
92300 Levallois-Perret Fran
Tel: +33 (0)1 4639 7500
Fax: +33 (0)1 4639 7501
Email: [email protected]
Website: www.ufi.org
UFI Asia/Pacific Regional Office:
Suite 4114, Hong Kong Plaza
188 Connaught Road West
Hong Kong, S.A.R
Tel: (852) 2525 6129
Email: [email protected]
UFI Middle East/Africa
Expo Center, Sharjah - UAE
Tel: (971) 6 5991352
Email: [email protected]
UFI Latin America
Corferias
Cra 37 # 24-67
Auditorium Second Floor
Bogota
Colombia
Tel: +571 3445486
E-mail: [email protected]
NEWS & OPINION
5 EDITOR’S NOTE
6-7 AN UPDATE FROM AS
9 FOLLOW THE MONEY
10 UFI: MILESTONE MO
INSIGHTS & INTERVIEWS
15-17
21-22
BIG INTERVEW
EW meets the Apostle
THE SCOTTISH PLAY
Big Interviewee Doug E
interviewer of Reed CEO
FEATURES & RESEARCH
The opinions and views expressed
in Exhibition World do not
necessarily reflect UFI policy or
position.
18-19
LEADING THE COME
Reports on new frame
the leading roles of Ch
and Germany
www.exhibitionworld.co.uk