Comeback strategy
brands, 600 vehicles and
m of stand booths.
isers reported 23,910 vehicle
ere made at the show, sales
e calculated to be worth
n (US$730m) yuan. China’s
r Geely’s Regional Director,
g, said one in three visitors
new car order, with an
ansaction rate of 38%, the
’s highest ever.
egional Manager for Asia/
ark Cochrane welcomed
from China’s government,
ting: “In essence, this means
E events will be able to go
necessary all across China.
ment does not spell out
erms and conditions for this.
here, this means that the
nd cities will be in charge of
ities under their respective
on.”
A leads the
y for restart
in Germany
’s tradefair industry has been
s demands for a timetable for
g exhibition business.
dustry has put forward
ndations for a tradefair
aid Jörn Holtmeier, MD of
’s AUMA industry association,
ed the sector “expects
ns to be regarded as a
separate event format by the German
federal government…We demand a
timetable for the restart that factors
the tradefairs’ lead times of two or
three months.”
AUMA expects the exhibition
business to be resumed in September
and said the industry was ready
with its recommendations for basic
parameters in order to get exhibitions
re-started.
AUMA stated it was convinced that
exhibitions can meet the requirements
for protecting the health of all parties
involved, adding that tradefairs were
in a position to fulfil the Robert-
Koch-Institute’s official guidelines for
hygiene and physical distance.
AUMA noted that specialised fairs,
in particular, showed a much lower
headcount per square metre than
most other event formats. “Usually
visitors are browsing individually
through the exhibition halls,” said
AUMA, “and they do not gather at one
single stage or around a playing field.
Additionally, exhibition organisers
have expert knowledge in crowd
management.”
With a fast-moving and fluid
situation it seems the countries
where the tradefair sector is being
taken most seriously are the ones
where industry associations are
ahead of the curve and not waiting
for governments to legislate, but
inputting proactively into the debate
and helping to shape policy.
Issue 3 2020 19