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always a challenge, but the response from both exhibitors and attendees was overwhelmingly positive.
Not only did we see strong participation from a diverse range of local and international brands, but the quality of engagement was also high.
As we look ahead, our primary goal is to solidify The Baby Expo’ s position as the go-to event in the region for everything relating to baby, toddler and maternity.
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What were the main challenges involved with that launch and how did the experience influence plans for the next edition? The launch was a hugely rewarding experience. Of course, there are always challenges, but being able to overcome these is what made the inaugural edition a huge success and has better prepared us for the upcoming event.
Arranging an event of this scale, you are always faced with lastminute
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changes that need to be addressed quickly, but our team worked tirelessly to adapt and keep everything on track.
After delivering a hugely successful rebook during the 2024 show-dates, we were in a position to increase our hall space by 100 % for the 2025 show immediately after the event, which we have recently increased further – taking us to a 150 % gross increase. This really shows the brands’ interest.
Tell us about the market in The Gulf and why you think this profile and sector( baby care) are ripe for developing? With global forecasts predicting the baby products market will surge to $ 217bn by 2030, The Baby Expo presents an unmissable opportunity for brands to position themselves at the forefront of this high-growth industry.
At the same time, the global conversation around mindful
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Left: The baby products market is predicted to surge to $ 217bn by 2030 |
and positive parenting has gained significant momentum, making parents more aware of the decisions they make for their babies. From sleep and nutrition to care and emotional development, parents face numerous choices. As a result, parents are increasingly looking for high-quality, innovative, and safe products for their babies, ranging from nutrition, clothing, and toys to healthcare and technology solutions.
The region’ s affluence and the growing purchasing power of families also play a key role. There’ s a growing demand for premium, branded, and international baby care products. Additionally, the Gulf is home to a large expatriate population, many of whom bring with them global expectations and standards when it comes to baby care, further fuelling demand for diverse, high-quality offerings.
The GCC is a market that continues to evolve, and we’ re excited to be part of that growth.
What is the relationship with The Baby Expo Riyadh. Is that a spin-off launch? Following the success of The Baby Expo Dubai, we are excited to launch The Baby Expo in Riyadh because we see a significant demand for highquality products and services for parents and children in Saudi Arabia. Riyadh, being a growing hub with a large, young population, offers a tremendous opportunity.
This launch is a natural next step for us.
What do you make of the big push to launch and attract events to Saudi Arabia? The significant push to launch and attract events to Saudi Arabia is a very exciting development. KSA is undergoing a period of remarkable transformation, and the government’ s Vision 2030 initiative is clearly driving a concerted effort
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