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UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Michael Duck UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Kai Hattendorf polishes the exhibition lens
INSIGHTS & INTERVIEWS
24 Executive Focus : Mina Booth goes on a corporate journey with Messe Frankfurt Middle East CEO Ted Bloom
29 Platform for change : President of dmg events Chris Hudson on energy challenges
26 Inspired Minds : CEO Sarah Porter shares her inspiration for women in technology
46 Measurement survey : MBB ’ s Tesi Baur with more data food for thought
Far left , top : IELA ’ s chair Sandi Trotter , p17
Left : Exploring recruitment strategies in a fast changing market , p39
Far left , bottom : Charlie Carter reports from ITB Berlin , 44
Left : Mina Booth profiles the career of Nineteen Group MD , Alison Jackson , p43
FEATURES
14 Stateside with Stephanie Stephanie Selesnick marks our card for what is in store at this year ’ s , 20th ECEF in Washington DC in May
17 Unsung heroes : A look at the challenges and achievements of event logistics with IELA
30 AI : Using AI to de-risk event launches
THINK TANK
11 Dealmakers Steve Monnington casts his eye over the M & A landscape
39 Recruitment Miranda Martin says it is time for the exhibition sector and festivals to explore their recruitment synergies
13 SISO Vincent Polito urges organisers to take some storytelling leaves out of the award planners ’ playbook
www . exhibitionworld . co . uk Issue 2 2024 3