Exhibition World Issue 2 2024 Issue 2 | Page 15

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Igniting the future for events in Thailand

Every experience begins with the destination . Audiences attend our events to forge partnerships and learn about their industry , but it is the people , culture and location itself that ignites their passion , fires their sense of wonder and cements their memories of the event . Thailand has history providing a rich return on experience for our international visitors . And when it comes to business events , our Government has an outstanding track record helping exhibition participants achieve their vision .

Organiser , exhibitor or visitor , our approach adds value to your experience from the moment you make an enquiry , to the moment you return to your office . Whether that means fast-tracking the visa application process and waiving fees for visitors from selected countries , or providing a comprehensive performance report for qualifying exhibitions , we take pride in our ability to make your shows successful .
Our year began with Prime Minister Srettha Thavisin underscoring his commitment to events through Thailand Vision 2030 . This policy , which boosts our standing as a global industrial hub , provides direct support for events aligned with tourism , wellness and medical , food , aviation , future automotive manufacturing , technology and finance ; it throws his full support behind our efforts to attract international MICE visitors .
For more information on the industries this affects , explore our Ignite Thailand campaign online .
By nurturing growth in these areas and inviting you to embrace our country ’ s natural advantages ; its beauty , yearround warm climate , regional connectivity and skilled workforce , we ’ re helping you build sustainable events through meaningful connections .
A country committed to turning vision into reality Our evolution into a High Value Added Destination is driving higher profit margins through a premium national brand value . Despite being only the world ’ s 50th largest country , Thailand sits eighth among the world ’ s leading destinations in terms of international visitors – and the pages of our story contain much more than tourism .
As one of Asia ’ s ten largest economies , Thailand is the target of foreign investment , trade and growth , driven by three factors that underpin every exhibition : tourism , private consumption and the export of goods .
It ’ s part of the reason more than 100 international trade shows take place in the country each year , staged on 465,000sqm of bespoke exhibition space .
Thailand is a natural springboard for businesses focused on entering the Asian marketplace , and the long-term viability and stability of your events springs from our dynamic approach to organiser support .
Success to us is spelled C . P . C . T . As your Collaborator , Partner , Cocreator and Thought leader , the Thailand Convention and Exhibition Bureau ( TCEB ) works hand-in-hand to ensure authenticity runs throughout your visitor experience , helping you to deliver an event that is sustainable in the long term and successful from the outset .
This year sees an exclusive event gathering senior exhibition organiser executives and representatives from Government to discuss the potential for business events in Thailand , imparting the knowledge and detail you require to launch your event in Thailand with complete confidence .
But , of course we ’ d love to hear from you before then .
Contact the TCEB Exhibitions Department on : exhibitions @ tceb . or . th and discover how TCEB can help you create a successful and unforgettable MICE experience in Thailand .
16 Issue 2 2024 www . exhibitionworld . co . uk