- increase visibility of the network of venues , - focus on customer satisfaction , - keep consistency in the customer relationship .
They work closely with each venue , fostering synergies , sharing best practices , by being the privileged partner of clients who intend to organise multiple events . Targeting the different markets ( associations , corporate , exhibitions ) with dedicated offers , GL events venues ’ network aims at being one actor of reference providing high-standard quality services and a comprehensive approach to meet clients ’ needs and expectations .
Frederique Henriot New-York Sales Office
Kelli Li Shanghai Sales Office
Eric Abramson London Sales Office Major accounts Director
questions to Michiel Middendorf , MICE Sales Director for GL events Venues and General
3 Manager of World Forum , The Hague
How do you consider the pandemic has transformed the relationships between clients and venues ?
“ The pandemic has brought our clients and our venues much closer . This crisis has taught us to listen closely to each other needs and to have a better mutual understanding .
With most of the situations during the last two years there was a spirit of “ we are in this together and we will get out of this together ”. And as a final result : the flexibility and tailor-made solutions for our clients are here to stay !”
What is your main concern as GL events Venues ’ MICE Director ?
“ The key focus for me is to have an even more detailed understanding of our clients ’ current business models and develop new business models together . Then consequently redefine the overused term “ partnership ”.
I love this new era and love to restart the market with a fresh approach . We will always have a crisis somewhere and somehow which needs to be dealt with . If we build a strong and new foundation together with our clients , the future will be bright !”
What are the key factors of success of GL events Venues ’ network ?
“ The network of GL events is unique in many ways : very international and at the same time very easily accessible through our well-connected Global Sales Offices and with the most personable director of key accounts in the industry .
When organizers book a large event in any of our venues , they know they land in the safe environment of an experienced international operating company , and at the same time they are being connected to the local ecosystem and culture ”.